Insurance Europe

• The Trusted German Insurance Cloud (TGIC) is a secure cloud infrastructure for the insurance industry and its communication partners and customers. It is the first cloud solution certified by the Federal Office for Information Security. With standardised authentication mechanisms and strong data encryption, the TGIC provides a secure communication platform.

• In 2024, the first non-life insurance company launched a personal insurance advisor using AI-technology.
• In 2023, F&P issued industry recommendations related to underwriting procedures of vulnerable consumers, to encourage individual risk assessment with regards to objectivity, proportionality and fairness. This includes higher attention to the provision of clear explanations to consumers on the causes of rejections, emphasising risk-based and objective factors in an understandable language for consumers. The industry recommendations were evaluated during June 2024: almost all 33 members followed the recommendation and observed a decline in rejections.
• In 2022, F&P launched the website “MinPensionsrisiko” (My Pension Risk). On this website, consumers can see and compare the expected investment risk in defined contribution (DC) pension products. The investment risk is measured on a scale from 1 to 6, where 6 is the highest risk.
• Cyber insurance products have been developed to help and support consumers in case of a security breach.

• Together with its members, the GDV developed and implemented a voluntary transfer agreement for funded occupational pensions (Übertragungsabkommen, updated 2010). The agreement has proved to be successful.

• In 2009, German insurers founded a pension equalisation fund (Versorgungsausgleichskasse), to take over some pension products when old-age and disability entitlements acquired during marriage are split after divorce.

• Standardised General Terms of Agreement for household insurance products were developed in 2013 and have been adopted by several insurance companies. Their aim is to make insurance products comparable and transparent for consumers.

• Insurers in Ireland are recognising the changing needs of their customers and introducing new products such as usage-based car insurance.
• One large insurance company launched a platform in 2023 to help customers make choices about upgrading the energy efficiency of their homes, providing a calculator for estimated costs and a list of trusted renovation partners.
• An Irish startup, founded in 2021, is using AI-powered technology to enable businesses to gain greater visibility of unsafe behaviours in the workplace, reducing risk associated with workplace accidents. The platform generates data that can help insurers better understand the risks associated with a wide range of industrial environments, whilst also promoting greater health and safety in workplaces ultimately leading to reduced claims.
• Another Insurtech has developed technology that connects SMEs that use Vertical Software as a service (SaaS) platforms with insurance providers to obtain tailored insurance policies that fit their specific needs. This ensures a seamless, user-friendly experience and ensures these businesses have the level of cover they need.

• Insurers offer embedded parametric insurance to automatically help clients in case of flight disruption and lost luggage. The characteristic of parametric insurance is that clients can get real-time assistance and payouts right away without a long claims process. This makes travel problems less stressful and easier to deal with.
• Health insurers have created apps to provide education and guidance on healthier lifestyles for policyholders. Through the use of other platforms, such as Skype, some insurance providers offer free medical consultations by a general practitioner as a policy benefit, which is particularly beneficial for rural policyholders.

• Telematics systems are increasingly installed as aftermarket devices in motor vehicles by insurance companies, making it possible to provide consumers with tailored motor third-party liability (MTPL) cover, as well as other value-added services and other insurance cover (eg, fire and theft insurance). At the end of 2022, 7 million vehicles had telematics systems installed for usage-based MTPL policies, which equates to one contract in five and is the highest proportion per vehicle in Europe.
• In 2023, ANIA developed a digital version of the European Accident Statement, which consumers can fill in via a smartphone app and which will be offered by all insurance companies.
• Since 2017, companies have developed specific insurance policies for “multimodal mobility”, covering the insured persons and their family for civil liability and personal injury following an accident regardless of the type of vehicle (private or public, e-scooter, electric bicycle, underground train, bus, etc.).
• The insurance market, ANIA and UCI, the national motor insurance bureau, have drawn up Claims Management Guidelines to improve the handling of claims on Italian territory involving vehicles registered abroad. The Guidelines aim to facilitate communication and the exchange of information and documentation between insurers related to third-party cover and to optimise the claims management process.
• Italian insurers are increasingly developing innovative products and services that respond to emerging consumer needs and societal trends. In the health sector, insurers have introduced hybrid protection models that combine traditional coverage with digital health services, such as telemedicine, remote diagnostics, and personalised prevention programs. These solutions not only improve access to care but also support long-term wellness, particularly for aging populations and individuals with chronic conditions.
• In the motor sector, telematics-based insurance has gained significant traction. By leveraging connected devices and vehicle data, insurers offer usage-based policies (such as pay-per-use or pay-how-you-drive), promoting safer driving behavior and more accurate risk pricing. These products are especially appealing to younger drivers and urban users with lower annual mileage. Furthermore, Italian insurers are integrating digital tools across the customer journey — from AI-powered claims management to real-time assistance apps — to enhance user experience, build trust, and increase engagement in a traditionally low-touch industry.
• Parametric insurance is gradually emerging in Italy as a response to increasing climate-related risks. These solutions provide fast, transparent payouts based on objective triggers like rainfall or seismic activity, without the need for lengthy claims assessments. Early applications are being explored in sectors such as agriculture and tourism to support faster recovery and greater resilience.
• Cyber insurance is becoming a strategic focus for Italian insurers, driven by the rising frequency and severity of cyberattacks targeting small and medium-sized enterprises, professionals, and even individuals. Insurers are offering dedicated cyber policies that go beyond financial compensation, including 24/7 incident response, risk assessment, and continuous monitoring services. Education and awareness programs are also part of the offer, aiming to improve clients’ cyber hygiene and resilience.
• The Amicable Accident Statement’s digitalisation project - CAI, aims at further increasing the efficiency of the claims settlement through further digitalisation of the processes, reducing frauds, and improving the customer experience.

• Cover for the growing number of cyber risks and attacks is often included in modular family policies, but new, ad hoc products are also being developed.

• Insurers offer tailored pay-as-you-drive motor policies that use the data from telematics devices in vehicles to adjust policy premiums.

• The Dutch Association of Insurers developed an online tool to help young people who recently left home and live on their own to check whether their insurance policies are up to date. By answering a set of yes/no questions, the young consumer is told which risks are not (properly) covered.

• All employees in the private sector who are members of a defined contribution pension scheme will have their former pension savings included into their defined contribution pension with their current employer. This own-pension account was introduced on 1 January 2021, see here or here.

• By using telematic systems, insurers offer tailored motor insurance products, as well as other services.
• For non-motor third party liability (non-MTPL) new policies have been designed for personal mobility vehicles, bicycles, etc. in which the coverage is activated when the vehicle is used.
• Some life and health insurers provide mobile applications with many functionalities for policyholders, such as a digital health card, online appointments, and video consultations or chat with a doctor. Some of these apps provide education and guidance on healthier lifestyles, including programmes on health, prevention, nutrition, personal training, emotional well-being, stress management and emotional intelligence.
• Some life and health insurers have introduced insurance products connected to smartphones and other devices. Such devices collect data on several parameters, including heart rate, blood pressure, body temperature, weight, blood glucose levels, exercise and sleep. These devices help consumers take care of their own wellbeing and may lead to a premium discount when they renew their insurance policy to reward their healthy lifestyle.
• Many insurers inform their home insurance clients, via phone messages or other means, about upcoming weather events.

• Defined contribution (DC) occupational pension schemes are normally member-run. Designated providers under collectively agreed schemes (covering approx. 90% of the workforce) have to offer products that fulfil certain criteria stipulated by the social partners. The products can be unit-linked insurance or traditional life insurance, or a combination of products, and may therefore include risk-sharing and a guarantee. This means that, and in spite of the fact that the scheme is DC, the designated providers may take over risk from the employee as a result of the product design.

• Insurance companies offer mobile apps and online options for buying insurance products and submitting claims. Some companies offer telemedicine services.
• Insurers widely use online portals that enable customers to manage their insurance. Such platforms offer various functionalities such as buying and renewing insurance, making online payments, registering claims and tracking insurance portfolios. The platforms also allow clients to search for medical facilities and service centres, and receive notifications on insurance matters.
• Many insurers offer mobile applications with extensive functionalities such as digital health cards, insurance coverage information, appointment scheduling, claims submission and online consultations.
• Some companies offer telemedicine services and health insurance platforms for storing and sharing medical records. These platforms facilitate essential health diagnostics and online consultations. An app launched in 2020 helps users book medical appointments, find pharmacies and request health cost reimbursements.
• A web-based tool measures customer satisfaction on their purchase experience and the processing of their claims, to enhance the customer experience.
• Some insurance companies send notifications to customers about potential weather events, including hail, through SMS and Viber, up to 24 hours in advance.
• Drones have been used for several years to assist in agricultural insurance and loss adjusting. The use of drones facilitates inspections, allows higher precision and provides clients with more detailed assessments.
• Many insurers use business process automation to process data faster and reduce errors.
• One insurer offers a health insurance application through which clients can find their digital health card to access health services provided by the insurer and its affiliated network; easily and quickly make an appointment with the desired medical specialist; consult a specialist online, in Bulgarian or English, from an affiliated network of doctors who provide the service 24 hours a day, 7 days a week; find a close-by pharmacy that offers the necessary medications at the best price and submit a request for reimbursement of health expenses.
• One insurer offers an online platform for their clients to view active policies and history of previous coverage; to make online payments; to submit claims and history of claims; ask for information and assistance; take out insurance online insurance conclusion and find useful information.
• One insurer makes use of a web-based solution to measure customer satisfaction by sending surveys during the various stages of the customer journeys, such as purchase; filing a claim; request for information; policy renewal. Processing the feedback received from customers helps to improve and optimise services, expand the product portfolio and design a positive customer experience.

European insurers constantly innovate to meet consumers’ evolving demands and needs. This interactive tool showcases examples of innovative and consumer-focused initiatives by the insurance sector. They were developed with specific national features in mind, such as the regulatory frameworks and local consumers needs, which — like companies — can differ significantly between EU countries. Insurance products and services are therefore not directly transferable from one market to another. Supervisors at national and European level should thoroughly assess regulatory, structural and cultural environments, as well as their existing powers, before considering new initiatives.

• In 2023, 94 elementary schools in Croatia participated in the “Little School of Mental Hygiene” digital contest, with preference was given to schools with reported cases of suicide and bullying and those without a psychologist. Brave Phone experts conducted workshops in the four winning schools. The most creative students were rewarded with the opportunity to meet the project ambassadors at a special meet-up.
• In 2023, the Croatian insurance industry promoted the mental hygiene meet-up. The meet-up brought together elementary school students, project ambassadors, experts and media to discuss topics such as self-esteem and body image, loneliness and solitude, relationships, and good habits
• In 2023, the Croatian insurance industry promoted an Educational digital questionnaire. 40 interactive digital panels featuring an educational questionnaire on mental health were placed in high-traffic public locations such as squares, tram stations and shopping malls. From October to December 2023, over 35 000 users participated in the nationwide questionnaire.
• In 2023, one insurer developed an health and nutrition app providing policyholders with education and guidance on healthier lifestyles, free medical consultations (Teledoc) and nutritional counselling.
• An insurer has developed a motor-accident prevention programme that uses mobile phone technology to promote and reward responsible behaviour and risk-reduction while driving. This technology, which users voluntarily activate on their mobile phones, monitors driving style, excessive speed, sudden braking and mobile phone use while driving. The programme rewards good drivers, so users with the best ratings are provided with exclusive additional coverage when taking out a new policy. As part of the programme, a series of challenges and contests are held to encourage users to drive responsibly.
• In 2022, one insurer launched the CSR project "Mentalna higijena" (Mental hygiene), as part of a public-private initiative to promote mental health. The programme, which continued into 2023 and 2024, encourages individuals facing mental health challenges to seek professional support. More details can be found here and here. To ensure clear and effective communication, the insurer partnered with a public helpline for children to launch an educational platform (www.mentalnahigijena.hr) called "Hrabritelefon” (Brave Phone). Together, they developed over 70 educational videos and articles, as well as a social media campaign.

• In 2022, one insurer started to offer repairs of damaged property as an alternative to financial compensation. This innovative service in property insurance came at a time when it is increasingly difficult for clients to find tradespeople to make minor repairs after damage to their houses or apartments.

• One insurer reports growing interest each year in its mileage-based car insurance (pay as you drive).
• One insurer broadened its car insurance policies to offer specific services and covers to electric cars and plug-in hybrid cars owners.
  

• The collision insurance for cars over 25 years old offered by one insurer includes a product with a telematics element that allows the old vehicle to be under constant supervision.

• One insurer offers clients consultations with experts for health or social problems, ranging from dealing with a legal dispute to having psychological problems or just needing IT support. It will also send tradespeople to deal with uninsured home emergencies or provide household maintenance. This assistance is therefore not linked to a major life event, but is intended for everyday problems.

• One company includes free bicycle assistance in its property insurance. In the event of an accident or problem, technicians either repair the bicycle on the spot or take it to a service centre, the policyholders home or another location they specify within a radius of 50km. Assistance is also provided up to 30km beyond the Czech border.
• In 2023, one company launched a motor insurance product that rewards clients if they drive safely. The product is linked to an app that evaluates every trip. Depending on how the client drives, the system calculates a driver score from each trip. Based on the final score, clients can receive a cashback from all rides. At the same time, in the event of an accident or difficulty, clients can use the SOS button to pass on the necessary details to the assistance service that will help them.
• One company offers a platform where client can book different types of services, such as reparations, check-ups, safe drive courses, etc.
• One company offer the possibility for the client to perform a vehicle inspection remotely via an app, as a cost-effective way to assess damages.
• An insurer offers digital inspections of vehicles, rather than physical ones, when arranging insurance. No app is required, photos are simply uploaded via a link sent by SMS or email.

• One insurer offers those who prefer to communicate in writing — especially people with hearing impairments — an online speech transcription service to use during phone calls and face-to-face in branches.

• In 2014, Assuralia developed non-binding sectoral questionnaires that are now used in sales discussions between intermediaries and their customers. These documents provide a way to analyse the customer’s demands and needs, as well as the suitability or appropriateness of products (where relevant) and record the final outcome of the conversation with the customer (advised or non-advised sale). The questionnaires were developed with the broking federations and the national supervisor to ensure they are easily understood by customers. In 2022, the questionnaires were updated to take account of the new suitability obligations under the EU Insurance Distribution Directive.

• An agreement between Assuralia and the Ministry of Defence gives more clarity and security to military staff on missions abroad about the conditions related to the preservation of death cover linked to a mortgage while on their mission.

• Insurers and pension funds have a sectoral agreement on the standard documents that are to be used for the transfer of individual pension reserves when someone changes employer.

• In 2013, there was a sectoral agreement introducing recommendations for a strategy to fight fraud in the insurance sector. Based on those recommendations, a claims database, focussing on motor claims, was developed in 2021 to fight organised fraud.

• Assuralia is involved in prevention campaigns such as the longstanding BOB designated driver campaign, in collaboration with the Vias institute for road safety, in order to promote safe and responsible road behaviour and best practice in raising awareness about driving under the influence of alcohol.

• Assuralia's website provides consumers with information on prevention, insurance contracts and claims handling. It includes checklists that guide consumers step-by-step through particular situations, such as building a house, starting a business or coping with a flood. Further information is provided in brochures, videos and FAQs.

• A database has been in place since 2010 that provides the authorities with 24-hour-a-day contact with insurance companies that provide assistance to drivers who have been involved in an accident or breakdown.

• In 2023, Assuralia and PensioPlus, the federations of pension funds, as well as sector organizers, launched a large-scale campaign to raise the level of knowledge about supplementary pensions and increase young people's confidence in the pension system.
• In 2021, Assuralia, in collaboration with financial sector association Febelfin, launched the Club Invest website with clear, consumer-friendly videos and brochures to help individuals define their investment profile and needs.
• Assuralia has created a “Towards sustainability” label to help all types of retail and institutional investors looking for more sustainable savings and investment solutions, as well as to encourage financial institutions to offer a diverse range of quality sustainable products.
• Belgian insurers reached a sectoral agreement on advertising and product information documents for life insurance in 2007. The agreement lays down rules on marketing communications, such as the obligation to provide clear, not misleading information and minimum requirements with regard to the information that needs to be included in these communications. The agreement also contains an obligation to provide consumers with financial information sheets.
• Assuralia's website provides consumers with information on prevention, insurance contracts and claims handling. It includes checklists that guide consumers step-by-step through particular situations, such as building a house, starting a business or coping with a flood. Further information is provided in brochures, videos and FAQs.
• To respond to major events such as floods or the war in Ukraine, Assuralia provided checklists, brochures and information on its website. This includes information on hosting refugees and on floods, where customers can also find a mapping of areas at risk of flooding.
• Students aged between 16 and 18 and teachers can use the educational materials developed by Assuralia to educate about insurance. Teachers can construct a lesson about insurance that fits the needs of their students, as they follow a virtual lesson about insurance with examples, such as what to do about the financial consequences of a skiing accident. The lessons are currently only available in Dutch.

• A company offers usage-based motor insurance that works with an app. The insurance is activated and deactivated when a GPS device is used. While using the GPS device, there is also the possibility to buy Casualty and Collision (CASCO) insurance.
• One home insurer covers the cost of psychological counselling to help customers cope with a burglary, robbery or fire.

• The DB2P database provides information on occupational pension arrangements. Since 2016, members can also learn about their individual pension rights from this database.

• In 2015, insurers and pharmacists launched the “AssurPharma” project, which facilitates the (additional) compensation of medication by private medical insurers. Thanks to “AssurPharma”, consumers no longer have to send their insurer a paper certificate that is filled in by the pharmacist. Instead, the certificate is sent digitally and securely from the pharmacy where the medication is purchased directly to the insurer. This significantly reduces the administrative burden for consumers.

• An interactive app was created by Assuralia in 2014 to help victims of physical injury receive compensation.

• Assuralia's website provides consumers with information on prevention, insurance contracts and claims-handling. It includes checklists that guide consumers step-by-step through particular situations, such as building a house, starting a business or coping with a flood. Further information is provided in brochures, videos and FAQs.

• In 2023, one insurer launched an Application for Remote Damage Assessment to expedite the processing and settlement of claims for vehicle and property damages. The entire process is very simple and free of charge for clients - they can submit their claims digitally via the website and communicate with their insurer online regarding the resolution of compensation claims.

• In 2019, Croatian insurers, the Center for Vehicles of Croatia (CVH) and the HUO introduced the digital third party liability insurance project. This allows inspectors to check whether the car is insured, without the need to provide proof of the insurance policy.
• An insurer has developed a system to transmit digital receipts from the pharmacy to the insurance company.
• Some insurers have developed mobile applications that allow customers to check the status of insurance policies and compensation claims, perform online payments, download bar codes for payment and schedule health examinations.

• In cooperation with the Ministry of Agriculture and the Agency for Payments in Agriculture, Fisheries and Rural Development, the HUO implemented a project to connect insurers with the ARKOD database, the national record of agricultural land use, to make it easier for farmers and insurers to finalise policies.
• Cooperation between the HUO and the Ministry of the Sea, Transport and Infrastructure has enabled insurance companies to connect to the ePlovilo application, giving them access to better quality data when concluding compulsory liability policies for owners or users of motorboats and yachts or settling claims.

• Some companies use public registers to keep their databases updated. For example, when the client or the beneficiary of the policy change address, the company can get an automatic notification. This can facilitate contacts between the company and the client or beneficiary of the policy.
• One insurer asks clients after every interaction how satisfied they were using a five-star rating system. If clients give a rating of three stars or less, it calls them for an explanation.

• An insurer offers digital inspections of vehicles, rather than physical ones, when arranging insurance. No app is required, photos are simply uploaded via a link sent by SMS or email.

• An online client zone allows clients to find information about their policy, pay their premium or get in touch with their advisor. An online sales area contains forms for most products that are available on any device and the possibility to sign a policy with a digital signature. Payments can be made physically via an mPOS (mobile point-of-sale) device on the seller’s mobile phone or remotely. A digital card called Yourpass is available to install on the client’s mobile phone, which offers additional services, such as:
• Advanced warning of impending adverse weather events near the insured property (in cooperation with Meteopress)
• Travel insurance: telephone number for assistance, confirmation of liability insurance
• Self-photographing of vehicles when arranging breakdown insurance.
• The Czech Insurers' Bureau is launched a web application called Bouračka. It provides a modern and quick solution for drivers who are involved in a traffic accident. The free online tool is an alternative to the European accident statement paper and allows drivers to write up an accident report without a pen and paper. The total potential use of the web application is approximately 170,000 cases per year. The web application provides users with an intuitive interface that guides accident participants step by step through the entire accident reporting process. .It allows for easier identification of participants and vehicles, including the option to scan license plates and documents, recording damage using photos taken directly at the scene of the accident, intuitive marking of the situation on an interactive map with the GPS location and time of the accident, the option to add witnesses to the accident, signing via SMS and immediate sending of data to the Czech Insurer´s Bureau´s system and the relevant insurance companies, as well as the option to export the record for those involved in the accident. The Bouračka web application is available free of charge.

• F&P developed the Forsikringsguiden (Insurance Guide) website in 2001 in cooperation with consumer organisation Tænk. It helps consumers to choose the right insurance policy by providing them with a quick and easy comparison of insurance conditions and prices for the most common types of insurance. The website also aims to create transparency in the insurance market. 23 companies participate in the Forsikringsguiden, representing more than 87% of the Danish market. Once the consumer has completed the comparison, the site can guide the consumer directly to their preferred insurance company. The tool is continually being improved and more insurance companies are getting involved. Improvements are being made, for example, to ensure a better user experience and to develop a comparison of dog insurance.

• PensionsInfo, which was first launched in 1999 and which is run by F&P, is a comprehensive tracking tool allowing each Dane to access an overview of all their pension entitlements in pillars 1, 2 and 3. Thanks to this service, pension providers can also flag dormant pension rights to the individual and prompt them to check whether it would be profitable to transfer the pot to a new scheme. The tool also presents related insurance covers.

• “Fakta om pension” (Facts about pensions) is a web portal run by F&P which shows comparable information on fees, net returns and levels of service and advice for all pension companies.

• The association’s “Pensionsmåler” (Pension painter) tool allows the consumer to calculate in a few easy steps how large their pension payments will be in relation to their present salary payments. Consumers can calculate the effect that extra contributions to the scheme would have on their future pension.

• Following a “cost initiative” (2007-2010), each pension company provides a calculation tool (Omkostningsmåler) on its website showing the total costs that can be expected when joining a particular pension scheme.

• An electronic system to allow customers to change insurer smoothly and efficiently was set up by F&P 15 years ago and is continuously being improved.

• The online registration of new cars, including third part liability insurance, began in 2012.

• F&P concluded a partnership with the Danish Road Safety Council in 2015. The goal of the partnership is to minimise damage and traffic accidents during working hours, as 30% of all work-related fatalities occur in traffic according to the Danish Working Environment Authority. Therefore, awareness of road safety principles was raised with the top management of insurance companies, so that these principles are embedded in the companies’ strategies and practices. The partnership has contributed to the development of free online tools that businesses can use to work towards a safer workplace.

• F&P has developed a mobile phone app that warns consumers about heavy rain and storms. Consumers can register any postal address, such as the address of their house or summer cottage, and get a warning on their mobile phone when bad weather is forecast for that area. The aim is to limit the amount of weather-related damage by warning consumers of bad weather in time for them to prepare.
• Insurers are working to expand their online claims-handling services for uncomplicated damages.
  

• Estonia’s motor third-party liability (MTPL) business operates online. Offline sales of MTPL policies are illegal and prohibited by law. The Motor Insurance Bureau operates a central MTPL database connected to state registers that includes the complete life-cycle of vehicles and insurance history of owners, as well as detailed information about cover and claims. The information is available to insurers.

• There have been several initiatives to improve public safety and awareness of traffic-related risks. These include a vehicle claims history webpage where people can check for free whether a vehicle has been involved in a traffic accident to avoid fraud in used car sales. The Motor Insurance Bureau also has webpage where people can check whether a vehicle is insured.

• In 2022, the EKsL and the Motor Insurance Bureau launched an app for reporting accidents via a mobile phone. It is available in Estonian, Russian and English. It takes only 10-15 minutes to register an accident and the app imports data automatically from different national registers. Once complete, the claim is automatically sent to the designated insurance company. The app is available on the website avarii.lkf.ee and a video about it is available here.

• The EKsL and the Motor Insurance Bureau have published an online map of traffic accident black spots with data dating back to 2009. It shows where accidents occurred and the causes and consequences. The data from the 2022 app for reporting traffic accidents feeds into the map, which is a valuable tool for public authorities to improve road safety.

• An online MTPL aggregator is available for consumers so they can compare motor insurance prices.

• Finance Finland surveys retail insurance customers’ habits, experiences and expectations every two years. The most recent survey was conducted in 2025. A major change in behaviour has happened over the last decade. In 2010, 23% of customers said their most common way of handling their insurance affairs was via the internet. In 2025, the figure was 59%. Only 12% said they never handle their insurance affairs via the internet. Moreover, 32% of retail customers said that their most common way of handling insurance affairs was through a mobile application, while in 2022 the figure was only 6%.

• Insurance companies have been developing mobile apps to stay in contact with their customers 24/7 to complement the other channels already available (such as agents, call centres and websites). These apps aim to:
• Simplify consumers’ daily management of their insurance contracts (by providing an overview of their contracts and allowing them to monitor payments and refunds).
• Provide permanent access to relevant information (for example, in case of emergency, when they need support, to access insurance company contacts or to download certificates).
• Make claims-handling easier (by allowing consumers to report their claims online and by informing consumers through geolocation — pinpointing the place where the damage occurred — where the closest partners are in order to benefit from negotiated advantages).

• Some insurers have set up chatbots that are able to handle customer queries without human intervention. The chatbot offers 24/7 customer service, responding in real time to policyholder queries. Processing times are shorter than with traditional call centers, and the customer experience is better.
• To make it easier for policyholders to report a road accident, insurers launched an official, free mobile phone app in 2014 (e-constat auto). This app was the first joint digital initiative by the French insurance industry. It speeds up the processing and settlement of claims by transmitting the necessary data to insurers. Since 2014, over 250 000 accidents have been reported through it. 7 000 accidents are now reported through the app each month and new features have been added since it was launched.
• Some insurers offer the public free tools providing information on the risk exposure of their homes (natural hazards, technological hazards, zoning regulations).

• Since 2010, MABISZ has operated an MTPL aggregator website, Díjnavigátor, which allows customers to calculate and compare the MTPL premiums of all insurance companies in a transparent way.

• An accident report form app was developed by MABISZ, which makes it easier to report a road accident from customers´ mobile phone.

• The use of geo-coding/geo-location technology is widely used by insurers, along with their individual claims experience, to analyse risk when providing household insurance. The use of such technology has allowed insurers to identify a person’s exact address and provide a quotation for their home instead of just the general area in which they live. By assessing a risk at a property level, insurers have the ability to underwrite business they may have previously declined. There is a very high penetration rate for flood insurance in Ireland compared with other European countries, with 98% of household policies providing flood cover.
• Insurance Ireland is a founding member of InsTech, whose mission is to create an environment in which existing companies and start-ups can collaborate on new insurance solutions. Founded in 2021, it is the first test bed of its kind for innovative insurance solutions in Ireland.

• The ANIA Foundation “Black Point” project addresses the fact that accidents are often caused by the presence of construction/maintenance faults in existing infrastructure. The project aims to provide information on the role these defects play in road accidents, allowing for a more thorough analysis of the phenomenon of such “Black Points”, where there is higher probability of accidents occurring. An app facilitates the reporting of a Black Point via a smartphone/tablet, increasing the database of such spots. The ANIA Foundation passes the information to the bodies responsible for road and infrastructure maintenance and publishes reports on the Black Point website.

• ANIA has set up an dedicated webpage for representatives of consumer associations to use in conciliation procedures. The webpage enables them to get directly in touch with the right person in each insurance company to discuss any cases brought to the associations by customers following a car accident. The webpage also has a section for the general public. It provides information on how the conciliation procedure works and allows consumers to send online conciliation requests to the consumer association of their choice.
• ANIA has set up a webpage called “Ricerca Polizze Vita” (Search for Life Insurance Polices) for people who wish to check whether they are potential beneficiaries of life insurance contracts, both expired and unclaimed. Individuals fill in a web template about themselves and the person insured, which ANIA forwards to all Italian life companies, who check whether a policy exists and contact the applicant to settle any claim.
• Compared to other countries, Italy has a state-of-the-art technological data base system involving a complete digitalisation of its databases maintained by ANIA with insurance companies’ data input. For example, the National Claims History Statement (CSH) is totally digital which is a plus also for consumers who may count on continuous updated information. However, for those customers who need to travel cross-border, a transitional PDF or paper CHS can be obtained, pending IT adaptation of the existing legislative framework.

• Health insurance policies and individual health insurance cards are provided via mobile phone apps and are no longer needed in paper form. Claims are filed via the apps.

• Insurers offer online medical consultations and the purchase and delivery of medicines via mobile phone apps.

• Since 2019, the Ombudsman uses an online system for complaints. A complaint is filed electronically and the Ombudsman’s decision is entered into the system.

• The free “MobielSchadeMelden” (Mobile Damage Report) app was launched in 2016. It allows policyholders to report motor accidents directly to their insurers via a smartphone. The app was developed by the association together with the Dutch police and the consultancy VIA.

• The pension tracking tool www.mijnpensioenoverzicht.nl provides citizens with an overview of their Pillar 1 and 2 pension entitlements. The tool is an initiative of the association, the Federation of Dutch Pension Funds and the “Sociale Verzekeringsbank”, the organisation that implements national insurance schemes.

• Through webinars, training courses and checklists, the VVN is encouraging its members to work on digital accessibility to prepare for the 2025 Accessibility Act and make their websites more accessible for people with disabilities.

• In 2008, the government allocated funds so that the Norwegian Consumer Council could start developing a price comparison portal for insurance. Both insurance companies and Finance Norway have since been active partners in developing this portal.

• The www.norskpensjon.no website allows citizens to calculate their pension income.

• Insurers provide clients with various apps that allow them to report a motor damage, motor third-party liability or property claim and go through the entire claims process online.

• Since 2017, the SZZ has been building a powerful datahub. It links, for example, with the registers of motor vehicles and of drivers held by the Ministry of Infrastructure and the population register and police database of traffic accidents held by the Ministry of the Interior. This greatly increases the accuracy and timeliness of the data available to insurance companies and is an excellent starting point for the digitisation and modernisation of business processes. The linking of the SZZ policy database and the Ministry of Infrastructure’s register of vehicles has also enabled vehicle registration online and paperless confirmation of vehicle insurance, leading to fewer potential abuses, further reducing the number of uninsured vehicles and giving insurers better control over duplicate policies and unjustified claims payments.

• Following the passing of a law for the assessment of personal injuries in road accidents (called “Baremo”), the insurance sector developed a “Baremo” mobile app in 2016. This mobile app makes it easier for judges, public prosecutors, doctors, pathologists, claims handlers, victims of accidents and insureds to assess the injuries suffered by a victim of a road accident.

• Some insurance companies that manage pension plans include simulators tools so that customers can calculate how much they will receive from their pension plan when they retire. Some of these tools allow users to simulate benefits in different scenarios, such as market scenarios or different contribution levels.

• “Fullmaktskollen.se” is a service for managing powers of attorney relating to pensions and life insurance policies. The service was launched in 2016 and is provided free of charge to individuals and employers. It is financed by fees paid by the insurers and insurance brokers that connect to the system. The website/company is jointly owned by Insurance Sweden and the Swedish Insurance Brokers' Association. The Swedish Pensions Agency participated in the work of setting up the service and provided the initial funding.

• In 2014, Insurance Sweden launched the “Ersättningskollen” (Compensation check) microsite, where consumers can access standardised information on the total compensation paid in cases of sickness, accidents or occupational injuries.

• The pension tracking system, minPension (My Pension), was established in 2004. On the website, consumers get a full picture of their total pension rights and savings in all three pillars and can also receive a free estimate of their total future pension. A special service is available to make it easier for pension savers to plan and take out their pension, “The Planner”.

• The Swedish Consumers’ Insurance Bureau, Konsumenternas Försäkringsbyrå (KFB), provides information on life insurance, non-life insurance and pension products. On its website, the KFB provides independent comparisons of products. In the “Pensionsguiden” section of the website, consumers can compare the costs of different products offered by the designated providers under the major collectively agreed DC occupational pension schemes, but also individual occupational pension products and third-pillar pensions. The KFB is backed by the Swedish Consumer Agency, the Swedish Financial Supervisory Authority and Insurance Sweden.

• The Belgian health insurers launched the project “AssurMed” in 2023, which facilitates the additional compensation of visits to a generalist, a dentist or a physiotherapist by private health insurers. The insurers receive the necessary information no longer on paper, but digitally which significantly reduces the time to reimburse the patient.
• In 2015, insurers and pharmacists launched the “AssurPharma” project, which facilitates the (additional) compensation of medication by private medical insurers. Thanks to “AssurPharma”, consumers no longer have to send their insurer a paper certificate that is filled in by the pharmacist. Instead, the certificate is sent digitally and securely from the pharmacy where the medication is purchased directly to the insurer. This significantly reduces the administrative burden for consumers.

• Standard claims management documents were developed in 2013 and include all the information that Belgian insurers need to manage claims for physical injuries.

• In 2013, a duty system was organised among assistance insurers to help the processing of claims involving Belgian citizens abroad.

• In 2008, the government, in close collaboration with the insurance industry, developed a legal framework for dormant life insurance assets. This obliges insurance companies to actively search for the beneficiaries of dormant life insurance contracts.

• An interactive app was created in 2014 to assist victims of physical injury in receiving compensation.

• Launched in January 2017, Crashform is an app that can be used by both parties after a road accident. It saves time for both policyholders and insurers, as well as reducing the risk of errors or incomplete information. The insurers are informed of the accident much more quickly and the settlement (damage assessment, repair, etc.) can be done much faster than via the traditional, paper accident report.

• Some insurers allow online claims reporting. One insurer, as part of the process, offers chatbots to answer questions by clients.
• A company guarantees the settlement of property insurance claims in 48 hours, except for more complex damages due to catastrophic events.

• In 2014, a system of prompts was introduced for employees on sick leave. This consists of a letter from the authorities inviting policyholders to contact their pension or insurance company to collect benefits or receive rehabilitation services. The initiative builds on a system of prompts that was developed in 2010, which encourages insurance customers who are diagnosed with a critical illness to contact their pension company to make a claim.
• It is now standard in the market to be able to clarify and compensate consumers for claims for uncomplicated (property) damage online and — in most cases — in real time.

• In 2022, the EKsL and the Motor Insurance Bureau launched an app for reporting accidents via a mobile phone. It is available in Estonian, Russian and English. It takes only 10-15 minutes to register an accident and the app imports data automatically from different national registers. Once complete, the claim is automatically sent to the designated insurance company. The app is available on the website avarii.lkf.ee and a video about it is available here. Once the claim is reviewed by the insurance company, the client is asked to go to a vehicle repair shop. It is common that insurance companies rely on the inspection of repair shops.

• In 2015, direct settlement of MTPL claims was introduced. Around 25% of claims are handled by customers’ own insurers.

• FINE is a financial sector organisation comprising the Finnish Financial Ombudsman Bureau and the three Complaints Boards for insurance, banking and investment issues. FINE gives advice and assistance on insurance, banking and investment issues. It also issues recommendations to resolve disputes between customers and service providers. FINE’s services are free, independent and impartial. Its operations are based on an agreement between the Financial Supervisory Authority (FINFSA), Finnish Competition and Customer Authority and Finance Finland.

• Finance Finland created general principles of good practice for its members in 2002. They cover general principles on risk selection, claims-handling principles and good-practice guidelines for insurance investigations.

• France Assureurs has set up the “Événement de Grande Ampleur” procedure (Major Event Procedure) to improve the management of extreme weather events. When this exceptional procedure is triggered, a damage assessment mission, common to all insurers, is launched as a matter of urgency. This provides an accurate picture of the post-disaster situation. Experts are sent to the site to make an initial assessment of the damage. France Assureurs helps relay information from the field on the situation. France Assureurs also acts as a single point of contact for prefectures and town halls, informing them of applicable insurance provisions and the steps to be taken as a matter of priority. It takes part in local disaster information campaigns and crisis meetings. Insurers can also adopt exceptional measures (simplifying procedures, shortening claims processing times, setting up local hotlines, etc.). For example, the “Événement de Grande Ampleur” procedure was activated following tropical cyclone Chido, which hit the island of Mayotte in December 2024.
• Launched in 2014 by insurers, “e-constat auto” is a free mobile phone app meeting the expectation of consumers increasingly using mobile technologies in their daily lives. It allows insureds to report road accidents directly to their insurers and follows the model of the paper accident report. The app can be used for all accidents involving one or two vehicles registered and insured in France or Monaco that have only caused material damage and it makes it possible process and settle claims more quickly.
• Some insurers have further simplified the claims process by digitalising and facilitating the direct transmission of documents to and from trusted third parties. Some loan insurance and health insurance services now rely on APIs (application program interfaces) for the direct transmission of information.

• Insurers have established a simplified procedure for claims-handling after multiple-vehicle collisions.

• The MABISZ Contact Centre, which began operating in September 2010, handles complaints filed against member insurance companies. Customers receive faster feedback due to the association's mediation activities and there has been a continual reduction in the number of complaints filed (mainly in motor insurance).

• Recognising the changing needs of insurance customers, an Irish Insurtech has partnered with insurers in Ireland and internationally, providing a digital claims journey that makes it easier for customers to submit claims, reduces settlement times and provides a better customer experience. The technology includes predictive damage assessment and real time live and historic weather based on location and date of loss, helping insurers to make faster decisions and reducing processing times for customers.
• Insurance Ireland runs initiatives for its members aimed at improving the experience of customers. For example, it works closely with the Irish Insurance Institute, the industry’s training body, to ensure industry employees are experienced in best customer practices and aware of emerging customer trends.

• ANIA has set up a dedicated webpage for representatives of consumer associations to use in conciliation procedures. The webpage enables them to get directly in touch with the right person in each insurance company to discuss any cases brought to the associations by customers following a car accident. The webpage also has a section for the general public. It provides information on how the conciliation procedure works and allows consumers to send online conciliation requests to the consumer association of their choice.

• Direct settlement of MTPL claims is offered by some insurers, allowing the victim to submit the claim to their own MTPL insurer.

• To facilitate the settlement of motor claims, the VVN developed Direct Claims Handling. In 2021, insurers started to handle the claims of their own third-party insured customers whose vehicles have suffered material damage for which another driver is liable. This allows claims to be dealt with more quickly and easily.

• The APS created the e-Segurnet app and website in 2016 as an alternative to the traditional European Accident Statement (EAS) for reporting road accidents to insurers. The use of geolocation and photos helps with completing the claims statement. Pre-registration of personal and vehicle data avoids mistakes and speeds up the claim, as does the automatic informing of the insurers involved. A claim can be sent for any number of vehicles even if there are injured persons. The claim is made on only one phone and can be signed even if one of the parties does not have a smartphone, as a regular mobile phone is sufficient to receive a code via SMS. The claim can be completed on the app offline, only requiring online access to send it.

• The Simulador de Acidentes de Trabalho (SIMAT or Workmen’s Compensation Simulator), available on the APS website, calculates the payments for work accidents under workmen’s compensation.

• The Simulador de Valorização do Dano Corporal (VDC or Bodily Harm Compensation Simulator), available on the APS website, identifies a reasonable proposal for compensation for bodily harm for those injured in road accidents.

• The Simulador do Custo de Reconstrução de Imóveis (SCRIM or Real Estate Reconstruction Cost Simulator) provides an indicative reference of the cost of reconstruction for residential buildings for calculating the capital to be insured in fire and elements of nature and multi-risk housing policies.
• The APS website has a tool that allows the digital transmission of the Participação de Acidentes de Trabalho (PAT or Work Accident Notification) that facilitates and accelerates the occupational accident reporting process, with a positive impact on insurers, companies and employees.
• Several insurers have developed systems to automate communications and manage motor claims, including notification mechanisms and enhanced cooperation among different entities involved in the claims settlement.

• Insurers offer an app via which clients can follow the process of settling their motor accident or motor third party liability (MTPL) claims.

• By law, insurers are obliged to offer a scheme for out-of-court dispute settlements before an independent provider that meets certain legal criteria. SZZ created a Mediation Centre that meets the criteria and has the required licence. All SZZ members are enrolled with the Centre, whose mediation is binding for them. It settles a third of disputes.

• Operational and technical improvements have been introduced to encourage the use of the Direct Indemnity Agreements of MTPL insurance, as well as to the Agreement for claims handling on behalf of the insured party for property damages insurance. New claimable items have been introduced and the processing of existing items has been improved to make the systems more efficient and effective and avoid court disputes.

• Consumers who are not satisfied with an insurance company’s decision on a particular claim can apply to Insurance Sweden's review boards (Svensk Försäkrings Nämnder). These boards, which each deal with a specific area of insurance, have been in place for many years and provide a way to deal with disputes between policyholders and insurance companies. Two of these boards, the Board for Insurance of Persons and the Board for Legal Protection Insurance Issues are approved as alternative dispute resolution entities. Applications are free of charge. Since 2018, the Board for Insurance of Persons also deals with disputes involving an individual who has been fully or partly denied insurance.

• Insurance Sweden’s Personal Injuries Committee has issued various pieces of guidance on better assessing personal injury claims. Insurance Sweden’s website carries a personal injury statement form to help doctors provide insurers with a good description of injuries and to minimise the risk of wrong assessments. The form works in conjunction with a digital figure that allows doctors to click on the relevant injured body part and provides instructions on what injuries to assess. The Personal Injuries Committee has developed a statistical model to be able to assess a fair economic loss for children who have been injured so badly that they will be unable to work in the future. It is based on an average income for the Swedish citizens. Standardised tables for the assessment of medical disability are also published by the Personal Injuries Committee. These help to evaluate peoples’ functional impairments regardless of their cause and to determine compensation for non-financial damage.
  

• Although not directly involved in dispute settlements, the Swedish Consumers Bureau (Konsumenternas Försäkringsbyrå (KFB)), which is backed by the Swedish Consumer Agency, the Swedish Financial Supervisory Authority and Insurance Sweden, will relay information on problems identified by consumers to the insurance companies concerned. Established in 1979, the KFB is considered by companies to be an increasingly important feedback channel.

• A data analytics and strategic consultancy partner for the insurance industry has developed Escape of Water Insight, an analytical model that uses machine-learning algorithms to predict the likelihood of Escape Of Water (EOW) claims due to non-freeze events in residential properties across the UK. Escape of Water Insight has full coverage of UK residential properties with address- and postcode-specific data validated against five years of relevant claims history, and the model is able to rank properties by risk level. The model contains more than six million building control applications collected from around 200 councils in a five-year period — and over 18 million Energy Performance Certificate (EPC) records. As a result, insurers are able to price risk more accurately and have a clearer understanding of the exposure of flats based on their location, floor number, and property attributes.

• The prevention campaign “STOP neosiguranim vozilima” (STOP Uninsured Vehicles) has been implemented by the HUO together with the Ministry of the Interior of the Republic of Croatia since September 2009, and it is still ongoing. The goals of this joint project are to reduce the number of uninsured and unregistered vehicles, improve public awareness of the importance of mandatory registration and insurance, and of responsible behavior of road users.
• In 2021, one insurer launched a campaign called the "90/98" project aimed at raising awareness about the early detection of breast and prostate cancer. The project's name reflects the high cure rates in cases of early diagnosis – 90% for breast cancer and 98% for prostate cancer. Through external communication on social media, the insurer focused on women's health during October, while November was dedicated to men's health.
• One insurer has been running the PoKRENI initiative (“Start“) campaign since 2015, to encourage the adoption of healthy habits. Year after year, through sponsored events and communication activities, the focus is on maintaining physical activity as the foundation of physical and mental health. The highlight of the project each year was the Night Marathon, which consistently brought together between 1,000 and 1,500 participants, running enthusiasts and advocates of a healthy lifestyle.

• In 2023, the National Delay Day (NDD) was launched. This is a campaign organised just before the Easter holidays to raise awareness on the risks of driving at high speed. For the first time in years, the number of road accidents around the Easter week dropped.
• The VIZEze (Vision) 0 Platform is an association of companies, state and non-state institutions seeking to reduce the number of fatal traffic accidents and improve road safety.

• An insurer rewards municipalities that prepare for climate change and implement adaptation measures. It finances feasibility studies for municipalities it insures.

• An insurer is a partner of the association Záchranný kruh (Lifebuoy), which develops and implements a range of risk prevention projects, such as educational and experiential courses, educational videos, multimedia textbooks, working and didactic aids for schools, etc.). In addition, it runs the World of Rescuers complex, a place where everyone, from the very young to grandparents, learns through hands-on activities and simulations. It is also where rescuers themselves train to save lives and property.
• Some companies offer assistance to clients who want to live healthier, for example through videos, tips or preventive check-ups.

• In order to provide insurance cover, companies ask their clients to install tracking devices in, for instance, expensive vehicles and construction machinery to prevent theft. F&P has developed a system for registering tracking devices. Every supplier has to have its devices checked by a third party, which then issues a certificate, which is the basis for registration in the F&P system.

• F&P, in cooperation with other stakeholders, has developed an 8-point national strategy to prevent workplace fires and reduce the number of fire casualties.

• In 2016, F&P provided municipalities with a large amount of free insurance data on damage caused by heavy rain. There are no restrictions or requirements placed on the use of this data by municipalities, as long as data protection rules are observed. The data is primarily used for risk mapping and risk analysis in the municipalities’ climate adaption activities. By providing this data, F&P aims to contribute to better climate-change adaption and mitigation and to make it possible for municipalities to focus on places where consumers experience damage caused by heavy rain. F&P is working to ensure that the municipalities can receive insurance data again.

• There have been several initiatives to improve public safety and awareness of traffic-related risks. These include a vehicle claims history webpage where people can check if the vehicle has been involved in a traffic accident and whether the vehicle was insured to avoid fraud in used car sales. The Bureau of Motor Insurance also has webpage where people can check whether a car is covered by motor insurance.

• An online motor third party liability (MTPL) aggregator is available for consumers so they can compare the prices of motor insurance in different insurance companies.

• The EKsL and the Motor Insurance Bureau have published an online map of traffic accident black spots with data dating back to 2009. It shows where accidents occurred and the causes and consequences. The data from a 2022 app for reporting traffic accidents feeds into the map, which is a valuable tool for public authorities to improve road safety.

• In 2015-16, the EKsL established a geographic information system for flood risks with researchers from Tallinn University and TalTech University. In 2017-19, it established a similar system for storm threat. The data helps to calculate the risk of an individual contract, accumulation risks and the risks to whole portfolios for reinsurance and capital planning.

• Insurers participate in climate loss prevention through awareness campaigns on social networks and during a national day “Tous résilients face aux risques” (All resilient in the face of risks) on 13 October. Insurers also send alerts via text messages to warn people ahead of a natural disaster.

• Some insurers use an online tool to visualise exposure to natural risks. This tool can capture real-time images from weather radars, simulate the number of potential claims and provide an estimate of the damage. Thanks to this tool, policyholders receive alerts and prevention advice from their insurer to minimise the severity of claims. The tool also allows the insurer to mobilise the necessary resources in advance (claims management, call centers, assistance, etc.) and, if necessary, dispatch mobile response units.
• “Assurance Prévention” is the association of France Assureurs that is focused on the prevention of risks, such as traffic accidents, everyday hazards, natural risks, health risks and digital risks. It targets the general public via local awareness campaigns and several media and digital campaigns, raises awareness in the media and contributes to a better knowledge of the risks by conducting studies. Its actions include:
• A TV, radio and web campaign targeting families during summer holidays and promoting appropriate behaviour on the road and at their holiday destination.
• In July 2025, a scientific study was published on the impact of digital distractions (calls, text, messages, GPS settings, searching for radio stations, etc.) on driver alertness.
• An awareness campaign about the risks associated with reduced visibility on the road titled “Sur la route, soyez plutôt visible”.
• Health initiatives like: “Les Explorateurs de la Vue” (“View explorers”) to identify children with visual problems.
• Prevention advice displayed on screens in the waiting rooms of clinics.
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• The “piste d’éducation routière CRS/Assurance Prévention”, a training track, in collaboration with the police, to improve the skills of motorcyclists, which is the category of road users that is most at risk. Each year, people are trained in around 20 cities.
• Other road safety initiatives and studies such as: “Trott’Safe” to help people understand the regulations that apply to electric scooters and drive safely; and an initiative to promote safe driving of agricultural vehicles;
• Physical activity has been at the heart of a series of initiatives implemented since 2012. These include: an obesity prevention programme in France’s overseas territories; and, since 2022, the funding of a university research chair in Clermont-Ferrand, “Santé en Mouvement” (Health in motion), that conducts research to better understand and avoid sedentary lifestyle. In 2024, the association Assurance Prévention produced and distributed videos presenting the latest findings on the health risks of diets and the mechanisms of childhood obesity.
• Management of natural hazards since 2021, with a digital awareness campaign “Natural risks, life-saving actions” and the design, in partnership with the association “Mission Risques Naturels”, of a series of educational materials. The association has also initiated actions on the ground and participated in government action. In 2024, in order to raise awareness among the population about natural hazards, the association launched a media awareness campaign on “life-saving actions” in the event of flooding.
• The organisation of the “Journée Prev’Attitude” to raise awareness about everyday risk prevention.
• Since 2024, the association has also been involved in the prevention of digital risks for young teenagers: the awareness campaign, called “CyberPrev” includes a dedicated website with content for the teenagers, their parents and the educational ecosystem ; a webtoon called “Falcon Flip” specially dedicated to teenagers has also been launched, as well as a series of video interviews with digital risk prevention experts, called “CyberPrev Décode”.
• A global digital strategy: three websites to provide day-to-day prevention advice and social media (Facebook, X, YouTube, SoundCloud).
• In 2024, France Assureurs et Assurance Prévention entrusted the “Centre National de Prévention et de Protection” (National Center for Prevention and Protection) with conducting large-scale tests on lithium-ion battery fires. Increasingly used in daily life (cars, scooters, electric bikes, mobile phones, computers, etc.), these batteries have been the cause of recent spectacular fires. These tests contribute to a better understanding of the mechanisms that trigger and spread lithium-ion battery fires, as well as the means of extinguishing them. In 2025, Assurance Prévention launched the 'Battery Attitude' campaign, an information and awareness operation aimed at promoting the right reflexes for safer use of lithium-ion batteries associated with everyday objects (phones, laptops, smart speakers, electric bikes or scooters, etc.).
• In 2025, Assurance Prévention has launched a campaign entitled "Je m’active pour ma santé mentale" which highlights the benefits of regular physical activity on mental health, regardless of age or situation.

• Following the 1999 floods and storms, the Association of French Insurance Undertakings for Natural Risk Knowledge and Reduction (Mission des sociétés d’assurances pour la connaissance et la prévention des risques naturels, MRN) was created in 2000. The MRN is involved in key stages of natural risks management in France. The MRN monitors public data on hazard zoning and asset exposure. Its expertise provides a critical eye on data availability, quality and use. It produces public reports for stakeholders. In partnership with the MRN, France Assureurs launched a web series, the “Minutes de l’innovation cat-nat et climatiques” (Minutes of natcat and climate innovation) to identify and promote innovative prevention actions by insurance companies and by others involved in natural hazards. Ten episodes have been published on the France Assureurs website.

• The flood resilience certificate (Hochwasserpass) is a web-based tool to identify flood risk potential, which poses questions and offers flood resilience recommendations free of charge. This tool can be upgraded, with experts’ advice, to a flood resilience certificate. This, in turn, makes the assessment of highly exposed risks by insurance companies easier and thus broadens the market for consumers.
• The flood check indicates how high the flood risk is at your place of residence
• The natural hazard check is a public information system that contains information on how expensive and severe natural hazards are in a specific region. The data is based on surveys conducted by the insurance industry. It encourages consumers to take preventative measures on an individual and local basis (eg against flooding).
• The website of the Unfallforschung der Versicherer (UDV) (Insurers’ Accident Research) provides insurers’ accident research on road safety, including crash tests (available via YouTube) and a database of electronic stability control in all cars sold since 2006.

• The GDV is an official partner of a national campaign to raise road-safety awareness.

• People generally live seven years longer than they think. Based on this premise, the GDV launched the campaign “7 Jahre länger” (7 years longer) to raise people’s awareness of their true life expectancy and the demographic challenges connected to it. The main tool of the campaign is its website, which is complemented by a Facebook page. The website includes a life expectancy calculator to work out the cost of living for chosen items and services until the end of one’s life.
• The GDV hosts a portal for consumers on smoke alarms and what to do in the event of a fire. The “Rauchmelder retten Leben” (Smoke Alarms Save Lives) initiative was started in 2000 and has been run by the Forum for Fire Smoke Prevention since 2012. Its aim is to significantly reduce the number of fire victims.
• Together with the insurance industry, industry associations and installer companies, the police launched the nationwide “K-Einbruch” publicity campaign in the autumn of 2012. The aim is to raise awareness among the general public of the need to take personal responsibility for burglary prevention, with the ultimate goal of reducing burglaries. An important part of the campaign is the “Tag des Einbruchschutzes” (Burglary Prevention Day). With the slogan “Eine Stunde mehr für mehr Sicherheit” (One hour more for more security), it takes place every year on the day the clocks go back in October.

• “Drive in Italy” is a multilingual, e-learning driving training course (Italian, English, Romanian, Albanian, Arabic, Chinese, Bengali, Spanish and French) aimed at foreign citizens, set up by the ANIA Foundation to promote faster and more effective social integration through the promotion of a culture of responsible driving, the dissemination of traffic rules and training drivers to be able to deal safely with dangers that can arise. Knowledge of laws and rules is one of the most important aspects of good integration, but language and culture can sometimes be an obstacle. Immigrants may have a driving licence from their own country, but need further training to improve their driving skills and become familiar with signs and types of roads. The course, which is available via the web and smartphones, takes the form of a tour of 12 major cities covering local details, driving and accident advice and the importance of insurance. It includes a test tour to try out the knowledge acquired.

• The Motor Insurers’ Bureau of Latvia publishes a map of “black points” where traffic accidents occur most often.

• Every year, the VVN publishes three risk monitors to inform the public, media and policymakers about the main risks related to road safety (private cars), fires (households) and burglary (households).

• Together with the installation and inspection sectors, the VVN developed an inspection method for electrical installations.

• Together with public-private security partners, the VVN has developed a theft-risk classification for the property market.

• By providing its claims data, the VVN’s Centre for Insurance Statistics contributes to the research of the Royal Netherlands Meteorological Institute (KNMI) to improve hail modelling.

• In 2014, a database, “FG-control”, was created for insurance companies, certified inspectors and owners of buildings. It is managed by Finance Norway and is called FG after the approval board of insurance companies dealing with the technical loss prevention system. The database provides a risk assessment of buildings’ safety systems (eg fire detectors and alarms, intruder alarms, electrical systems and fixed firefighting systems.)

• Finance Norway is responsible for a system that delivers insurance information about vehicles to the national vehicle register. The system, TFFAuto, is mainly used by the national authorities to deregister uninsured vehicles.

• Insurance Sweden provides the market with a digital calculation system to assess the cost of totally rebuilding commercial properties, which takes into account the type of property, year of construction, size, etc.

• Flood Re is a not-for-profit flood reinsurance fund, owned and managed by the insurance industry. It was established to ensure that domestic properties at the highest risk of flooding can receive affordable cover for the flood element of their household property insurance. Since its launch in 2016, over 700 000 households have benefited from being able to access affordable flood insurance.
• Flood Re launched Build Back Better in 2022. The scheme allows home insurers to offer customers access to property-level flood resilience of resistance measures as part of the repair process after a flood claim. Eligible homeowners can receive up to £10,000 in reimbursement costs for installing flood resilience measures over and above the standard repair work required to return the home to its pre-flood condition.

• The claims management process is organised similarly in most of the insurance companies engaged in motor business, with specialised departments to take the necessary actions to prevent or reduce fraud via analysis and additional checks on claims. Site inspections are carried out and interviews held with all parties involved in accidents. The legal basis for the information requested by insurers is set out in the Bulgarian Insurance Code.
• Bulgarian insurers use automated systems for motor insurance to evaluate each claim against predefined criteria and assess the likelihood of fraud.
• Bulgarian insurers also user risk indicators and IT strategies for both life and general insurance to enhance the detection and prevention of fraud.
• One insurer is making use of mobile applications for inspection. The application forces users to take photos from the application rather than uploading them from the gallery.

• The HUO has a database for the exchange of information between insurers and the Ministry of the Interior in the fight against fraud, and the HUO has a Working Group for the Prevention of Insurance Fraud. In 2021, it upgraded its fraud detection system and created a web app through which insurance companies can communicate with it.
• Insurers use devices for reading black boxes in vehicles (EDR – Event Data Recorder), exchange information on suspicious claims with other insurance companies and conduct appropriate employees training.

• Members of ČAP fight insurance fraud in three areas:
• At the association, a working group shares information relevant for fraud prevention. It created a “Manual for the Prevention, Investigation and Indication of Insurance Fraud”, which is being updated. ČAP also organises training and workshops for insurance fraud investigators.
• At the Czech Insurers’ Bureau, the SVIPO system, is a software which is based on the reciprocity principle and allows the exchange of information on suspicious circumstances. There are two kinds of SVIPO systems in place. The first one is oriented towards non-life segment of insurance (motor and property), while the second on operates on life insurance.
• The ČAP’s daughter company , the Czech Insurer’s Bureau, operates the system by collecting data on road accidents, claims and insurance policies, which are accessible to insurers on the web. Individual insurance company control measures and mechanisms are in place to prevent fraud. These include offering a financial reward (related to the value saved and capped) to motivate individuals to report suspicious activity.
• In all three areas, there is regular cooperation with the fire service (reports on the cause of fires with information on violations of regulations under the Fire Protection Act) and the police on insurance fraud prevention information and best practices.

• The insurance industry has developed a branch code of conduct for investigating fraud and suspicious insurance events, based on a detailed legal review created by a respected university professor. The branch code regulates what specific measures the insurance company may take in any given situation. The code is followed by all F&P members and was updated in 2023 focusing — among other things — on a certification of the investigators that carry out observations of potentially fraudulent injured parties.

• Most, if not all, insurance fraud investigators are former police officers. Every investigator takes part in regular internal and external training courses, including ones at the Danish Insurance Academy. F&P and insurance investigators jointly conduct training courses in combatting insurance fraud at the police academy.

• A free check of vehicles’ claims history is available on the association’s website to reduce fraud in used car sales.

• In 2019, the EKsL created a register of high-risk customers for use within the sector. The register fully complies with the GDPR and local laws.

• Finance Finland collects data on vehicle, boat and bicycle thefts together with the police and insurance companies. Annual theft statistics are published.
• The fight against fraud is one of Finance Finland’s priorities. Finance Finland has launched a campaign against fraud with the slogan “Stick it to the scammers – catch on to fraud before it catches you”, which aims to make citizens aware of the different forms of scams and fraud and how to avoid them.

• In 1989, the insurance industry created a non-profit organisation called ALFA, which helps the industry to prevent and fight against fraud. Its main initiatives are:
• Detection: ALFA manages information from different sources, which it sorts and then uses to send alerts to its members.
• Coordination: ALFA facilitates the exchange of information between insurers’ fraud teams and helps insurers to coordinate against organised crime.
  
• Investigation: ALFA works with standards group AFNOR on a specific certification for detectives specialised in insurance fraud.
• Education: ALFA works to enhance insurers’ anti-fraud culture and skills.
• Connection: ALFA links the insurance industry and the parts of the public sector that are involved in fighting fraud.
• Sharing: ALFA shares information with other countries and organisations to prevent and limit insurance fraud.
• A French company pioneering the use of AI for claims management has developed solutions capable of analysing millions of transactions to identify patterns of fraud. These tools make it possible to detect fraudulent activities before they cause significant losses. They also help reduce the cost of fraud for insurers and policyholders.

• The insurance industry has created an information system to combat fraud. Data protection authorities have been involved in the development of the Insurance Risk and Fraud Database (HIS). Transparency is a key element of the system: affected customers are notified if reported to the system and have the right to request access.

• In the beginning of 2024, HAIC launched a cooperation with Hellenic Police against vehicle crime.
• In early 2022, the HAIC adopted a Self-Regulation Protocol for the prevention and combatting of insurance fraud. Members commit to:
• adopt actions, best practices and policies to prevent and combat insurance fraud in all lines of business but also within the company itself; and,
• raise awareness of the problem and the need to address and combat it among their management, employees and associates.

• In accordance with the Protocol, member companies reported to HAIC the actions and policies adopted to combat insurance fraud for the years 2022 and 2023.

• Since 2019, HAIC started the collection and publication of data on its website regarding fraud in motor insurance and the last few years it extended it to other branches too.

• Insurance Ireland runs “Insurance Confidential”, a dedicated service comprising a website and hotline, to encourage members of the public to report cases of suspected fraud, which are estimated to cost Irish policyholders €50 per premium per year. This collaborative approach appeals directly to the public to make them aware that fraud ultimately contributes to the cost of their premiums and that they can help address the problem. Insurance Ireland also runs an annual fraud conference to create awareness of the issue and debate its impact and possible tools to address it. This is supported by a survey of consumer attitudes to insurance fraud.

• In 2021, Insurance Ireland and the police signed a memorandum of understanding (MoU) setting out the procedures for reporting of suspected insurance fraud by Insurance Ireland and its members to the Garda National Economic Crime Bureau (GNECB). The GNECB established the Insurance Fraud Coordination Office (IFCO) as the point of contact for all reports of suspected fraudulent insurance claims with the remit to determine if a criminal investigation is merited.

• In 2023, ANIA and the Forum ANIA-Consumatori (ANIA Consumer Forum), a non-profit foundation that includes several consumer associations, organised several webinars, together with consumer associations, focused on the fight against insurance fraud and problems with motor liability insurance claims.
  

• ANIA has published the second edition of a booklet called “Fraud: how to protect ourselves from those who cheat us and insurance”. through the Forum ANIA-Consumatori. The booklet is available on the Forum ANIA-Consumatori and “Io e i Rischi” websites.
• ANIA has developed guidelines that recommend actions insurance companies should take to prevent and counter the issue of fraudulent websites that promote non-existent insurance coverage, thereby putting unaware consumers at risk. These guidelines, created in collaboration with the supervisory authority for the Italian insurance market (IVASS), aim to facilitate effective intervention, ensuring the detection and timely shutdown of fraudulent websites, and supporting investigations by the authorities.
• ANIA has established a constructive dialogue with Public Prosecutor’s Offices through the development of formal cooperation agreements. These protocols are designed to foster closer coordination between insurance companies, law enforcement, and judicial authorities in the fight against insurance fraud.
• An Anti-Fraud Information Sharing Platform enables insurance companies to anonymously exchange non-sensitive information on fraud-related cases across all lines of business, without collecting personal or identifiable data. The aim is to enhance industry-wide awareness of emerging fraud patterns and, where needed, to set up focused working groups to examine specific cases and support companies in tackling fraud through coordinated efforts.

• It is possible to check vehicles’ loss history on the website of the Motor Insurers Bureau of Latvia in order to avoid fraud in used car sales.

• The VVN has a special department ― the CBV (Centrum Bestrijding Verzekeringscriminaliteit) ― that assists insurers in fighting fraud as well as other types of crime that impact insurers. It provides VVN policy advisors and lobbyists with essential information on fraud. The CBV develops policies, tools, regulations and codes of conduct to fight against fraud and to facilitate the exchange of information between fraud investigators.
• The CBV receives reports of ongoing investigations into fraud from VVN members. Based on this, trends are identified and warnings about modus operandi are shared with fraud investigators.
• The CBV acts as a central source of information for insurers and stakeholders (police, public prosecutor's office, etc.). Together with public and private parties, the CBV organises thematic meetings to share knowledge and expertise and jointly develop new initiatives for tackling insurance crime.
• Every year, the CBV processes dozens of (anonymous) tips from citizens about fraud and shares them with the insurers involved.

• In cooperation with the VVN, the Foundation Central Information System (CIS) (Stichting Centraal Informatie Systeem) is responsible for a database with claims and other insurance-related information from insurers and their agents. Over 90% of all fraud investigations by insurance companies begin with a check of this database.

• In 2017, the VVN, together with the police and the Ministry of Justice and Safety, launched an initiative against insurance fraud. When a fraudster is caught by an insurance company, they receive a standard claim of €532 to pay for the costs the insurer incurred due to the fraud investigation. A separate foundation ― monitored by the government ― is responsible for issuing these claims and collecting payments. Since the start of this initiative, 5 000 cases have been dealt with. By January 2022, fraudsters had paid back €3.3m.

• In accordance with the GDPR and national GDPR-related legislation, the financial institutions in the Netherlands have a licence from the Dutch Data Protection Authority for the exchange of criminals’ personal data.

• Every two years, the members of VVN carry out an assessment of its Insurers & Crime Protocol. It offers insurers the opportunity to assess how their own anti-fraud policy is functioning. Based on the results, the CBV draws up recommendations for each insurer. It also provides information on the status of the approach to fraud across the sector.

• Finance Norway and its Financial Crime Unit publish an annual trend report examining the threats faced by the industry. Effective procedures are also established for the exchange of information and for collaboration with the police, the Norwegian Welfare and Labour Administration, the Norwegian Business and Security Council and various other industry bodies.

• SLASPO has an insurance fraud prevention department to help insurers fight fraud. The department organises workshops to educate insurance employees.

• In accordance with the Slovak Insurance Act, SLASPO started operating the Register of Insurance Claims on 1 January 2017. This is a preventative tool that helps in the fight against fraud. SLASPO members send information about insurance events to the register, which is updated on a daily basis. Information remains in the register for five years, after which it is automatically deleted. The client/consumer can consult the register on submission of a request and request a deletion if dissatisfied.

• The SZZ has an application for the detection of insurance fraud called “Frodo”. It is based on two independent technologies: indicators/rules that insurance company experts have built into the rule engine, based on their own experience, and the information that Frodo gets from an AI module, which is based on both supervised and unsupervised machine-learning algorithms. Great attention was paid to the sophisticated visualisation of suspicious cases to provide users with a quick and clear insight into suspicious claim files. Since time is of the essence in successfully fighting fraud, an effective notification system was built to make immediate action possible. Frodo began with motor fraud detection but was so successful in its first year that it was extended to property, liability, accident and assistance insurance.

The industry’s fraud prevention strategy includes:

• The setting up of individual fraud strategies in each undertaking or group.
• The setting up of shared databases for fraud prevention (such as the FPTRI, a database of total motor losses) and the SIPFSRD, which collects information on claims for property, businesses, and industry lines).
• Protocols and cooperation agreements with different police forces to contribute to the detection and prosecution of crimes associated with insurance. This cooperation includes the appointment of contact points at the insurance companies to facilitate communication and prompt replies to requests from the police and the courts for data in relation to possible frauds that are under judicial investigation.
• Analysing the possibility of setting up direct police force links to insurers’ shared databases.

Insurance Sweden has subsidiary companies that are involved in the fight against insurance fraud:

• GSR AB manages a claims register. Almost all insurance claims — both life and non-life— are recorded in it. It can be used by insurance companies to avoid multiple payments of the same claim, as well as to “red flag” a case for further investigation when clients have an unusual number of claims. The existence of the register is likely to reduce attempted frauds and prevent fraud.
• Larmtjänst AB provides services to insurance companies to combat insurance-related crime, such as thefts and insurance fraud. Larmtjänst collects statistical information from insurance companies on all detected fraud cases. On the basis of this, Insurance Sweden and Larmtjänst publish an annual report on insurance fraud. The report contains statistics as well as details of current trends and initiatives to counter fraud. It is also used to attract media coverage on the negative consequences of insurance fraud. Larmtjänst co-ordinates an annual action with major insurance companies to counter insurance fraud. Over the years, the annual actions have focused on issues such as vehicle arson, staged car accidents, frauds involving luxury watches and frauds connected to SMEs.

• The Insurance Fraud Enforcement Department (IFED) is a specialist police unit within the City of London Police dedicated to combatting insurance fraud. IFED is funded by the insurance industry via the ABI and has a remit to investigate insurance fraud throughout England and Wales. Since its inception in 2012, IFED has arrested and interviewed over 3300 suspects, secured more than 2000 convictions and cautions and recovered assets worth almost £3m (€3.4m). In addition, IFED plays a key role in preventing and deterring fraud through stakeholder engagement and campaigns or one-to-one liaison with industry members.
• The Insurance Fraud Bureau was established in 2006 to lead the industry’s collective fight against insurance fraud by assisting police investigations. It has assisted the police with more than 1300 arrests and 670 convictions that have resulted in over 600 years imprisonment.
• UK insurers share data and intelligence via many different sources, ranging from insurers’ in-house analytics to industry-wide databases, including the Insurance Fraud Register, Insurance Fraud Intelligence Hub, the Claims and Underwriting Exchange, Navigate, and MyLicence, all of which have a consistent, clear and robust governance framework. In 2022, IFB Exploration, an AI counter-fraud solution designed for UK insurers, was launched. Exploration provides advanced network detection capabilities across motor, property and liability insurance, allowing insurers to remotely access the industry’s transactional data set, focusing on at-risk entities and networks that potentially link to organised fraud and gain contextual insights as they emerge.
• The ABI has been supporting the implementation of the previous government’s UK Fraud Strategy since its launch in 2023. The Strategy set out the government’s plan to tackle fraud head on and comprised three core pillars: to pursue more fraudsters and bring them to justice; stop more fraud at source; and empower the public to recognise, avoid and report fraud. As this, the ABI worked with the government to develop an Insurance Sector Fraud Charter which contains a number of insurance and public sector commitments that will make the UK even more resilient to insurance fraud.
• The ABI is a member of the Joint Fraud Taskforce, which plays a vital role in countering fraud through public-private partnerships and is responsible for implementing the government’s Fraud Strategy. We’ve been engaging heavily with the new UK government to inform the development of their enhanced fraud strategy which is due to be published in 2026.

• In 2025, one insurer has developed the Employee Digital and AI Literacy Program.

  The program was launched to strengthen data, AI and digital literacy for employees of that insurer. The program consists of multiple learning phases (basic, intermediate and advanced), delivered through workshops, online courses, mentoring, gamification and practical case studies. The program covers three main areas: Data Literacy (basics of statistics, data analysis and visualization, critical thinking, ethics and privacy, data storytelling), AI Literacy (basics of machine and deep learning, application of AI in business processes, ethics and responsible AI use, working with AI tools e.g. ChatGPT, IBM Watson), Digital Literacy (digital security, critical evaluation of information, use of digital tools, cloud services, UX/CX principles, productivity in the digital workplace). The program is designed as a continuous process, fostering a long-term culture of continuous learning, innovation and digital transformation within the organization.
• In 2024, one insurer participated in the Transportikum project in collaboration with the Faculty of Transport and Traffic Sciences, engaging students in solving tasks related to vehicle damage. The goal is to provide students with the opportunity to gain practical knowledge about the insurance claims process and attract young talents to the insurance sector.
• One insurer participates every year in “Dani kariera” Career Days at universities in Zagreb, where students can learn more about insurance, career opportunities, and possible internships.
• One insurer supports projects dedicated to health, prevention and wellbeing. It also participates in Sensa Wellbeing Day, the largest outdoor festival of health, beauty and vitality, held in Maksimir Park, Zagreb.
• In 2024 and 2025, one insurer participated in Back Together Summit in Zagreb, Zrinjevac, with the aim of spreading health literacy and health awareness. It participated in a campaign that enabled over 1,000 free health examinations in one day.
• In cooperation with partners and associates, one insurer launched a major campaign for additional health insurance as part of the Movember campaign #BrkoveNaPregled (“Mustache for an examination”). The campaign highlighted the importance of men's preventive examinations, but also all the benefits of the insurers additional health insurance, which offers a wide range of preventive examinations that can save lives. The Sinkovic brothers, Croatian Olympians, were also the official faces of the project in this year's campaign.
• Related to mental health, one insurer supports the Mindful Leadership Conference, which is held in Zagreb every year (in 2025 fourth year in a row). The insurer also sponsored the STEAM games competition in knowledge and sports and the conference Marketing Madness that connects proactive young individuals and provides insights into current trends in the field of marketing. The conference was organised by students of the Faculty of Economics and Business from the University of Zagreb.

• The Insurance Ombudsman was established by the Decision of the HUO Management Board - Decision on the Establishment and Operation of the Insurance Ombudsman at the Insurance Association – the Croatian Insurance Bureau, as an independent and autonomous body for out-of-court settlement of disputes between appellants and insurance companies, as well as for informing consumers and other interested persons about the methods of judicial and of out-of-court settlement of insurance disputes. It does not settle property lawsuits, since these fall under the authority of the courts and is also not competent for the resolution of disputes which cases are already in process at the competent court. The services are free of charge for consumers.

• The Mediation Centre at HUO, enables mediation processes arising out of insurance under insurance contracts and the Law, and based on the rights of the damaged parties, insured and insurance companies. The mediation process can also be conducted online. The services are free of charge for consumers.

• The insurance industry agreed on a Code of Conduct benefitting to all consumers with a past health condition and covering all insurance products. Under this Code, insurers do not request any health data after a period of 10 years has passed
• Since 2004, consumers have had the possibility to cancel a contract within the term of the contract. The notice period is one month.

• Since 1975, consumers can solve disputes without going to court by going through the Insurance Complaints Board.

• Legal expenses insurance is automatically included in contents, car, boat and house insurance. This means that about 90% of all households have legal expenses cover. In close cooperation with the Danish Consumer Council, the insurance industry has drafted conditions for legal assistance that are the same for all companies, so that all consumers can seek remedy before the court without having to pay legal and administrative costs themselves. The common conditions for legal assistance were revised in 2016 to make them more consumer-friendly. They were also translated into English for non-native speakers. Moreover, the insurance industry increased the level of legal expenses cover so that the vast majority of claims are fully covered, even when the case is appealed.

• Vehicle bodywork repair calculation software was upgraded in 2014. The vehicle damage repair system is used by all insurance companies and vehicle repair shops. The calculator was adopted to smooth the claims-handling process and avoid disputes over the cost of bodywork repairs.

• A free evaluation of vehicles’ pre-accident market value has been available since 2013.

• The state-recognised Estonian Conciliation Body, which was launched in 2011 and is run by the EKsL, follows mediation and conciliation principles to find low-cost solutions to disputes. Insurers involved in cases have to cover the costs of the case regardless of the result.

• The EKsL and the Bureau of Motor Insurance have introduced several codes of conduct for the insurance sector, such as ones for home and travel insurance. These help clients to better understand the services and they help to harmonise terminology.

• France Assureurs is an active member of the Financial Sector Consultative Committee (CCSF). The CCSF provides opinions or recommendations about issues emerged between financial institutions and their customers. Composed of financial institutions, consumers, members of parliament, professionals, industry and employees’ representatives from the financial sector, the CCSF is a unique forum for interaction between stakeholders. In 2017, for example, the CCSF provided recommendations on credit insurance and on the implementation of the Insurance Product Information Document (IPID). In 2019, it provided best practices in relation to cold calling. The work of the CCSF includes:
• Transparency and clarity of life and health insurance contracts. Since May 2022, health insurers have to prominently display on their website a standardised table showing 26 examples of reimbursement to help consumers understand healthcare reimbursements (the shares paid by social security and the health insurer and what is left for the insured to pay). Since June 2022, life insurers have to publish on their website a standardised table for life and retirement insurance contracts to help consumers better understand the total costs and compare costs between different contracts. By April 2023, more than 90% of health insurers were respecting the commitments.
• Harmonisation of termination regimes for insurance contracts. Since July 2023, policyholders can terminate most contracts at any time after the first year. This does not include: contracts covering professional activities; life insurance; incapacity, disability and death benefits insurance; and seasonal contracts such as hunting third-party liability.
• Greater confidence when taking out insurance for consumer goods and services. Since January 2023, the insurance sector agreed to expand the withdrawal period for ancillary insurance from 15 to 30 days. In cases where consumers get a free trial period, the withdrawal period starts after the first payment is made. This commitment does not cover travel insurance or contracts of one month or less. From January 2024, insurers will have to obtain the consumer’s signed consent to the insurance contract on a separate sheet to that used for buying the goods or services. A welcome letter will be sent to consumers reminding them of the different features of the insurance contract.
• In 2022, the INSEE overall price index for insurance in France was +1.6%, while inflation rose to 5.2%. After a meeting with the Minister of Economy in September 2022, French insurers committed to an anti-inflation package to keep premium increases below inflation in 2022-2023. In addition to various individual measures taken by insurers (such as fixing premiums for entry level contracts or providing financial help), collective measures have also been pledged by the sector to defend the purchasing power of young jobseekers:
• A €100 discount on motor premiums
• Inclusion under their parents’ health insurance
• In 2022, France Assureurs worked with its members on the distribution of life insurance products to vulnerable older people, which is a focus of French financial supervisors. Members have agreed on a common approach to the definition of “vulnerability in old age” and have developed a series of pointers to better detect vulnerability when taking out insurance, since vulnerability cannot only be defined by old age. Moreover, the work has aimed at mapping all practices to best help potentially vulnerable customers, such as: incentivising distributors and staff to address this challenge; nominating a “vulnerability officer”; having a double-checking process if the customer shows signs of vulnerability; and adapting customers’ appointments to their specific needs.
• Since 2017, insurers have maintained a national list of long-term care insurance contracts in order to provide better information to potential beneficiaries and to accelerate the settlement process. Insurance companies allow close relatives and legal guardians to find out the existence of a long-term care policy taken out by a person who is unable to do so themselves by sending a request via a web form or by post.
• Four million French people have a funeral insurance policy. In addition to insurers’ efforts to make subscribers or members aware of the importance of informing their relatives of the existence of a funeral contract, insurers have also set up a mechanism to allow people to see if their close relatives have funeral insurance. The request can be sent via a web form or by post. An insurer must respond within three working days if the death date was within three months (or one month otherwise). In 2024, insurers committed to providing more information to the families of deceased individuals about the existence of the funeral insurance contract search system. A software interface opened in June 2025 enables automatic connection between this system and the information systems used by professionals (notaries, local authorities, funeral directors, etc.).
• Following the implementation of the EU’s General Data Protection Regulation, the Commission Nationale de l'Informatique et des Libertés (CNIL) and professional insurance groups drew up a guide to update the compliance pack that sets out the legal bases for processing personal data and the types of personal data that can be processed. The guide was published in July 2021.
• Since 2011, insurers have been working to avoid new cases of unclaimed life insurance policies. In 2015, following the “Eckert Law” on inactive bank accounts, insurers committed to a series of actions including:
• Seeking comprehensive contact information for both subscribers and beneficiaries.
• Ensuring the clarity of the beneficiary clause.
• Raising consumers’ awareness of the need to update their data and inform beneficiaries about the existence of a policy, etc. Furthermore, when using external providers to look for the beneficiaries of unclaimed life insurance policies, insurance companies committed to carry out checks on the way those investigators perform their activities and to include ethics clauses in their agreements.

• In 2014, the insurance industry established an initiative to provide additional training for intermediaries (“Weiterbildungsinitiative “gut beraten”).

• The decision-making authority of the insurance ombudsman is a benchmark solution for alternative dispute resolution (ADR) in Germany, sparing customers lengthy and expensive court proceedings.

• The GDV has developed many standard policy conditions on a voluntary basis. The association worked with linguists to make the general terms and conditions of insurance products easier to understand.

• A code of conduct for insurance distribution has been established by the insurance industry, defining standards for the provision of good advice. Approximately 90% of insurance companies are signatories. They have their compliance certified by an independent third party and work with intermediaries who improve their skills on a regular basis and record their additional training.

• The GDV published the “Consumer model of the German insurance industry” in 2017, which sets out principles for the industry. Its aims are to further improve consumer-friendliness and to provide a reference framework for the discussion and assessment of legislative initiatives and other consumer protection measures.

• A reduction-in-yield (RIY) indicator was introduced with the Life Insurance Reform act of 2014. All life insurance policies must contain key indicators on the impact of all costs. This indicator had been recommended by the GDV on a non-binding basis for all life insurance products since 2011.

• The insurance industry has worked with data protection authorities to develop rules of conduct to specify and supplement the Federal Data Protection Act. The voluntary commitment of the insurance industry to uphold data protection received the quality seal of the data protection authorities.

• In April 2024, HAIC adopted a Code of Conduct (CoC) on Right To Be Forgotten (RTBF) for cancer survivors. HAIC agreed with the Greek Federation of cancer survivors on a Code of Conduct (CoC) on a RTBF for cancer survivors, supported by their Ministry of Finance. The CoC introduces an RTBF with conditions for cancer survivors with a 10-year timeline for adults, and 5 years for minors under 18 years old. It covers mortality risk, life insurance linked to loans and is limited to a maximum insured amount of €300 000. It includes an obligation for the person insured to declare their past cancer diagnosis.
• Since 2018, the HAIC, in collaboration with the Union of Hellenic Chambers of Commerce and the supervisory authority, the Bank of Greece, carries on its website a General Register of Insurance Intermediaries where consumers can check if their intermediary is registered and certified.
• HAIC features an app on its website where consumers can find out if their vehicle’s insurance policy is valid. By entering the vehicle licence plate and VAT number, users can see if their vehicle is insured, which is the insurance company and the duration of the insurance coverage.
• All HAIC member companies have adopted a non-binding code of conduct based on common values and responsible business practices. The code enhances the public credibility of the private insurance industry and contributes to the understanding of the value of insurance. The 10 basic commitments, which are featured on the HAIC homepage, are: integrity, confidentiality, transparency, impartiality, responsibility, good guidance, good management, leadership, respect and due diligence.

• MABISZ has a code of ethics and competition, which has to be accepted by every member company. It was adopted in 1994 and amended in 1996 and it contains several references to consumer protection.

• Insurance Ireland launched a Code of Practice for Underwriting Mortgage Insurance for Cancer Survivors to take effect from December 2023. Under the Code, insurers disregard a cancer diagnosis where treatment ended more than seven years prior to the application or more than five years if the applicant was under 18 at the time of diagnosis. Cover of up to €500 000 per applicant is available for a mortgage on a principal private residence.
• In 2021, Insurance Ireland launched a campaign to motivate consumers to shop around for insurance at renewal. The campaign focused on motor and home insurance and targeted a wide range of consumers. The goal was to show consumers how to get the best policy at the best value for their needs, whether by switching providers or by engaging with their current provider to ask for discounts. The tone of the campaign was friendly and informative, focusing on simple messages in easily accessible language. There were a series of national adverts in broadcast and print media, both local and national. In addition, there is a campaign website under the general consumer hub operated by Insurance Ireland, understandinginsurance.ie, where consumers can get more information. The second iteration of the campaign ran in May 2022. Further iterations are envisaged, with research conducted on the campaign so that groups that are particularly unlikely to shop around can be targeted.

• With the slogan “Be insurance savvy”, the Irish insurance industry launched a consumer campaign and consumer platform (understandinginsurance.ie) to inform the general public about how insurance works, how to buy insurance and how to understand insurance premiums. A second iteration was planned in 2022 and the scope of the consumer platform will be extended to cover additional types of insurance.

• The Forum ANIA — Consumatori is a non-profit foundation set up by ANIA to facilitate and enhance dialogue between insurers and consumers. Undertakings and consumer association representatives are part of the forum, along with other non-insurance sector stakeholders. It deals notably with welfare issues, education and training and insurance market issues.• The ANIA Foundation was established in 2004 with the aim of developing solutions to reduce the number of road traffic victims.
• ANIA and 17 consumer associations cooperate on a conciliation procedure to solve litigation between insureds and insurance companies following a road accident. To aid the process, ANIA has set up a dedicated webpage for representatives of consumer associations to use in conciliation procedures. The webpage enables them to get directly in touch with the right person in each insurance company to discuss any cases brought to the associations by customers following a car accident. The webpage also has a section for the general public. It provides information on how the conciliation procedure works and allows consumers to send online conciliation requests to the consumer association of their choice.
• The ANIA Foundation was established in 2004 with the aim of developing solutions to reduce the number of road traffic victims.
• For example, it created a project called “novice drivers” allowing new drivers to use an online driving simulator to learn about the dangers of the road and take part in free safe driving courses. Through the “novice drivers” website and the platform, young people under 26 years old can sign up for free safe driving classes on a racetrack. Each year, the ANIA Foundation offers over 1 000 free safe driving classes to novices selected among those who apply online.
• In 2017, the ANIA Foundation extended its scope to spread and promote the insurance culture of prevention and protection. In this view, a new project area was set up with new events such as “Street Health Tour”, aiming at improving lifestyles with free medical check-ups. Up until Summer 2024, over 21 000 checkups have been carried out.
• ANIA Cares is the first psychological emergency service for road accident victims and their family members, supported by Italian Insurance companies, through the ANIA Foundation (ANIA is the Italian Association of Italian Insurance companies). It was created in association with the Department of Psychology Sapienza University of Rome and the Italian Police. The main target of ANIA Cares is to support victims suffering heavy trauma or family members of those people that died in road accident, through a specific psychological protocol that helps them cope better with a trauma. Since the launch of the project, over 1100 patients have been treated in over 4300 sessions. The service is free and can be accessed via a toll-free number (800893510). The number of calls received by psychologists supporting ANIA Cares is equal to over 3 000.
• ANIA and 17 consumer associations cooperate on a conciliation procedure to solve litigation between insureds and insurance companies following a road accident. To aid the process, ANIA has set up a dedicated webpage for representatives of consumer associations to use in conciliation procedures. The webpage enables them to get directly in touch with the right person in each insurance company to discuss any cases brought to the associations by customers following a car accident. The webpage also has a section for the general public. It provides information on how the conciliation procedure works and allows consumers to send online conciliation requests to the consumer association of their choice.
• “Patentino online” is a web platform aimed at deepening the understanding of road code rules, the main road hazards, driving techniques, and the behaviour of scooters and motorcycles. It is designed to support anyone who wants to prepare as thoroughly as possible for obtaining an AM or A license at a driving school. This license authorises individuals to ride scooters and motorcycles up to 50 cc from the age of 14, and up to 125 cc from the age of 16. Further information here.
• ANIAPEDIA is a documentation centre on road safety, well-being, and natural disasters - a digital library where data, information, and materials of interest are selected and collected. It is a comprehensive and detailed archive, easily accessible and regularly updated with sources from all European Union countries. It is available free of charge to both professional users (industry operators, administrative technicians, journalists, educators, researchers) and to all citizens, teachers, and students. Further information here.
• E-bikes and electric scooters, combined with traditional bicycles, have created a new urban ecosystem referred to as “soft mobility”. The ANIA Foundation launched a new educational/informative area dedicated to soft mobility. Within the platform, three thematic areas are developed focusing on bicycles, e-bikes, and scooters, presenting information related to the technical aspects of the vehicles, usage rules, and driving techniques, accompanied by brief explanatory video tutorials. In addition to the thematic sections, there is a space dedicated to general traffic rules and related risks, including civil liability in case of an accident and the benefits of insurance. The platform enables users to learn how to use these new environmentally friendly vehicles responsibly. Further details here.
• ANIA Foundation has launched a dedicated website for driver's licenses that provides information on the various types of licenses in Italy needed to drive all motorised vehicles with 2, 3, 4, or more wheels. In creating this website, Fondazione ANIA had three goals: education, prevention, and support.
• Following the increase in the use of e-scooters, the Foundation created a special section named “Discovering Homo Monopattinus” explaining how to drive e-scooters. It is a play on words drawing on “homo sapiens” and “monopattino” (e-scooter) and features a short animated video explaining the correct technique and rules for riding an e-scooter featuring an Italian stand-up comedian and web star speaking in the style of a natural history or history documentary. The Foundation also created a handbook in the form of a comic strip and an e-book.

• In 2020, the LAA and its members adopted ethical guidelines that define the basic principles of their professional ethics, actions in situations of conflict of interest, lobbying guidelines and competition law compliance. The basic principles of professional ethics it defines are: loyalty, responsibility, justice and objectivity, independence and neutrality, and confidentiality.

• In the Dutch market there are about 60 codes of conduct and governance principles (self-regulation) that have been recently audited. A good example is the code that states that non-life contracts can only have a maximum contract period of one year and that after this time the contract can be cancelled by the customer every month. A recent audit showed that all insurers comply with this.

• To make the many existing and new initiatives in the Dutch insurance market more transparent and effective, they were bundled in 2008 into an umbrella programme called “Insurers Innovate”. In 2015, the programme was renamed “Customer Interest and Reputation”.

• In 2017, the VVN rewrote the “health declaration” that customers fill in when they want to take out a life insurance policy, working closely with patients’ advocates. The goal is to ensure fewer people forget to report relevant matters about their health. VVN members are not obliged to use these forms, but the association strongly advises them to do so.

• The VVN has formulated guidelines on complaints-handling for insurance companies. Its website also provides information and advice to consumers about the handling of complaints.

• The national representative of “FIN-NET” (the extrajudicial complaint network for financial services) makes it possible for consumers to have their case heard out of court free of charge. A sectoral agreement requires the decisions to be heeded. If an insurance company does not, it is obligated to cover the subsequent court expenses for the consumer.

• Finance Norway carries out an annual customer satisfaction survey and publishes the results.

• The Executive Board of Finance Norway adopted standards for ethical business conduct for financial institutions (code of conduct) including insurance companies in 2015. It states that Finance Norway will focus on consumer protection and trust between financial institutions and society.

• Finance Norway has established an industry agreement on the provision of information and advice about the transition to paid-up policies with an investment option. This is considered important because it is the policyholder who bears the risk if the value of the investment portfolio goes down.

The APS has a Charter of Principles, signed by all its members, with the following goals:

• To formalise and disclose the values, operating principles and ethical standards that shape the relationship between insurance companies and the various subjects with which they interact.
• To foster the normalisation of the internal standards and benchmarks that guide companies’ actions.
• To help develop business cultures which, within their own diversity, induce everyday respect for the values and principles adopted and the ongoing improvement of the rules of corporate governance, aiming to permanently improve corporate and market practices.

• Since 2017, SLASPO has an Insurance Ombudsman to resolve consumer problems with member companies. The ombudsman is a volunteer.

• UNESPA has published best-practice guidelines in the following areas: data management in broker-distributed policies, policyholder data protection, corporate governance, insurance terminology, health insurance, right to be forgotten, motor insurance, multi-risk insurance, funeral insurance, life-savings individual insurance, life-risk subscription policies towards HIV-positive people and payment protection. The guidelines provide consumers with relevant, clear and understandable information about their contracts and the settlement of their claims; they also include commitments of insurance companies in favour of consumers, beyond the legal requirements in the referred areas. The content of the guidelines has been updated in 2024, to take into account regulatory and market developments.
• In 2020, UNESPA, adopted key principles in the ethical use of AI. These are based on recommendations issued by national and international institutions and organisations, including the work of EIOPA Expert Group on Digital Ethics. The principles were updated when EIOPA’s Expert Group published its report in June 2021.

• In 2015, Insurance Sweden issued a recommendation to its member companies on the information to be provided to policyholders in connection with the portability of the accrued value of pension insurance. The recommendation includes special factsheets for the comparison of the most essential product information relevant for transferring the value from one product to another, including both the present and the potential new product. An updated version of the recommendation was issued in 2020. The recommendation also contains provisions on how to avoid administrative obstacles in relation to transfers.
• In 2014, Insurance Sweden, in cooperation with the Swedish Pensions Agency and the Swedish Institute for Standards (SIS), developed standard pension terms. Insurance Sweden developed a dictionary of the terms, which is published on the SIS website. Also in 2014, Insurance Sweden issued a recommendation — based on a “comply or explain” approach — for companies to use the terminology and definitions in the standard terms. The dictionary was updated in 2021 and a revised recommendation came into force in 2022.
• In 2014, Insurance Sweden issued to its member companies a recommendation on pre-contractual information. This aims to ensure that companies present information in a useful, accessible way, clearly indicating any major areas not covered by the policy in question. The pre-contractual information is purely factual and kept separate from marketing information.

• The Konsumenternas Försäkringsbyrå (KFB), the Swedish Consumers’ Insurance Bureau, was established by the Swedish Consumer Agency, the Swedish Financial Supervisory Authority and Insurance Sweden. The agency provides guidance and independent information about insurance to consumers.

• “Der Versicherungsleitfaden” (The Insurance Light Switch) is a reference book of around 100 pages that describes the main types of insurance products and provides practical tips for consumers, such as what to do in the case of a claim, as well as information on insurance cover, benefits and potential claim scenarios. It aims to explain complex insurance products in a simple, short and easy to understand way. The VVO has been publishing the booklet since the early 1990s and published the 24th edition in 2020 (online only, but the 23rd edition remains available). To date, over 100 000 copies have been distributed.
• Together with an agency specialised in simple, understandable language, the VVO developed sample insurance product information documents (IPIDs) for all lines of business before they became a requirement under the EU’s Insurance Distribution Directive in 2018.
• In 2012, the VVO entered into cooperation with the Austrian Consumer Information Association (Verein für Konsumenteninformation, VKI), as part of which the booklet “Rundum versichert” (Fully insured) was published. It is one of a series of special editions of the magazine “Konsument”. This edition explains the meaning of insurance, describes the most important types of insurance and their characteristics, and answers questions such as: What types of risks can be insured? What is covered? What should I do if I have a claim? In all, five special editions have been published so far, available in five languages (German, English, Turkish, Croatian, Serbian), dedicated to topics such as child safety or safety at home. The 2016 edition focused on “Growing old safe and healthy — protection and precautions”.

• In 2012, the VVO created a detailed glossary of simple explanations of the most common technical terms used in policies in order to help avoid misunderstandings between insurers and their customers and the general public. It is available on p123 of the VVO Annual Report 2021.
• Since 1983, the VVO has run an information and complaints centre for policyholders and the public. As well as answering questions about contracts, it seeks to settle customer disputes without court intervention.

• In April 2021, Assuralia began working on recommendations to its member companies on ways to improve their communication with consumers, such as avoiding jargon or legal language as much as possible.

• Assuralia's website provides consumers with information on prevention, insurance contracts and claims handling. It includes checklists that guide consumers step-by-step through particular situations, such as building a house, starting a business or coping with a flood. Further information is provided in brochures, videos and FAQs.

• In 2020, one insurer launched the "Project "Language Level B1" aimed at overall customer communication by adapting all customer documents and communication channels to the B1 language level, according to the Common European Framework of Reference for Languages. The main objective of the initiative is to ensure that every person, regardless of educational or social background, can clearly understand the content of insurance products, their coverage, exclusions and applicable conditions - removing complex terminology, structuring the content and using clear, concrete language. This is a key step towards building trust, raising awareness and empowering consumers in the decision-making process. Good practices implemented within the project include employee training across units; redesign of digital channels with a focus on the understandability and accessibility of information; consumer testing of all texts to ensure their effectiveness, comprehensibility and applicability in real-life situations; visual presentation of information for a better perception of complex insurance concepts. Infographics, icons and short videos were developed to illustrate basic coverages, exclusions and claim entry processes.
• The ABZ and individual companies take initiatives to increase consumers’ risk literacy and understanding of insurance cover.
• Company initiatives include a section on a company’s Facebook page providing advice, explanations and facts in an easy and accessible way and a section on insurance literacy in a company’s official Facebook profile.
• In 2020, a large insurance group launched an initiative to improve its customer-related processes and rewrite most of the documents for its retail business. It changed many of its general terms and conditions, as well as its printed policies, and procedures for dealing with customers were rewritten.
• In 2020, an insurer created an online and printed guide written in clear terms that covers its legal framework, terms of business, types of products and costings, ethical business standards and claims settlement process. The guide is intended for clients and insurance agents.
• Most, if not all, companies develop additional educational tools and activities for distributors beyond their legal obligations. Among these are: various free, voluntary online training platforms on different topics for agents, salespeople and employees, including one that provides fully digital certification for brokers; regular training courses throughout the year on products, processes and legal changes; and a platform facilitating the sales process and after-sale process.
• Companies seek customer feedback in various ways and most are engaged in some form of education activities through partnerships with NGOs. Feedback is sought through research and surveys on the design of processes, products and documents, or even via a chatbot that encourages customers to submit feedback.
• A company implemented a project to make insurance documents clear and understandable by aligning them with language level B1. This initiative, started in 2021, aims to improve customer awareness and satisfaction and has extended to other customer communication documents in 2022.
• Several companies provide training sessions to employees dealing with consumers on how to communicate clearly to customers, enhancing overall service quality.
• A company published an Insurance Glossary on social media and used it for info sessions to educate consumers on basic insurance concepts, terms, coverages and exclusions, focusing on motor, property, and cyber insurance.
• One insurer participates in web, radio and television formats aimed to provide basic information about various types of insurance.
• One insurer provides video explanations of products and services (eg "How to file a health insurance claim online").
• One insurer provides systematic training in client communication to the staff, focused on explaining exceptions. The insurer also offers video explanations of products and services (eg "How to file a health insurance claim online").

• HUO website provides consumers with information regarding the National Green Card Bureau and the international agreements on third-party liability motor insurance.

• The association has published an “Insurance Guide for Consumers”, which offers a user-friendly introduction to how insurance works and provides guidance to both individuals and households on personal insurance policies. This is done via 150 questions and answers designed to cover issues that consumers do not (fully) grasp. The publication is designed to guide consumers looking for insurance coverage to make informed decisions.

• Currently being created is an industry wide IT platform for registering claims data and enabling fraud-related screening of insurance applications and claims for compensation in motor insurance. This will also facilitate much faster and more seamless claims-processing for the great majority of customers.

• Currently being created is an industry wide IT platform for registering claims data and enabling fraud-related screening of insurance applications and claims for compensation in motor insurance. This will also facilitate much faster and more seamless claims-processing for the great majority of customers.

• In 2023, the insurance association launched an information campaign via social media about the principles of insurance, targeting young people aged 15-18. The campaign aims to increase the level of knowledge about insurance.
  
• Since around 1990, the Danish insurance and banking sectors have a common methodology for calculating projected pension benefits. As all Danish insurance and pension providers are using the same methodology, comparability between the offers from different companies is assured. As of 2020, pension projections must also show the certainty of the projection (90% confidence level). So even though the projections entail a certain level of uncertainty, the provider must be 90% sure that the projected spectrum will be the reality.
  

• Since 2019, all Danish pension products in which the individual customer bears the investment risk (“market return products”) must label the customer’s risk on a scale from 1 to 6 based on a uniform methodology for calculation the risk that is developed by F&P.

• F&P operates an information service on its website called Forsikringsoplysningen (Ask about insurance). This service has been providing free and independent information about the most common life and non-life insurance products to the general public since the 1970s. In addition to the information on the website, consumers can also ask advisors questions by phone or e-mail. The consumer phone line receives 6 000 general questions a year.

• F&P has been running the secretariat of PensionsInfo since it was launched in 1999. This is a comprehensive online tracking tool allowing each Dane to access an overview of the pension and associated insurance entitlements from all their pension providers in all three pension pillars. It provides consumers with an overview of their personal situation at retirement, early retirement (lost ability to work), critical illness or death. Through the service, pension providers can also flag dormant pension rights to individuals and prompt them to check whether it would be profitable to transfer the funds to a new scheme. The tool also shows related insurance covers.

• F&P operates the Fakta om pension (Facts about pensions) website, which helps consumers to select the type of product and provider most suited to them. It allows consumers to learn about different pension providers and the services they offer, as well as to compare elements of the most common products, including: returns and costs; investment risk level; insurance cover; investment options; and the level of service and advice for all pension companies.

• “The cost initiative” (2007-2010) is an industry initiative under which all pension customers must be informed annually how much they have paid in costs on their pension scheme in the last year. The costs are calculated on the basis of a uniform and very detailed methodology. The figures are reviewed, at an aggregate level, by an independent auditor. All pension companies must also provide a calculation tool on their website showing the total costs to be expected when joining a particular pension scheme.

• F&P developed the Forsikringsguiden (Insurance Guide) website in 2001 in cooperation with consumer organisation Tænk. It helps consumers to choose the right policy by providing them with a quick and easy comparison of insurance conditions and prices for the most common types of insurance. The website also aims to create transparency in the insurance market. 19 companies participate in the Forsikringsguiden, representing more than 87% of the Danish market. Once consumers have completed the comparison, the site can guide them directly to their preferred company. F&P is continually improving the tool and getting more companies involved. For example, it is making improvements that ensure a better user experience and developing a comparison of dog insurance.

• The EKsL is an active member of the Ministry of Finance’s working group on financial education.

• Finance Finland offers study materials to schools through the Global Money Week in March.
• Finance Finland aims to increase financial literacy through Talous Tutuksi ("Getting to Know the Economy"), a series of seminars aimed at social studies teachers across Finland. The seminars consist of topical talks on various financial topics.
• Finance Finland organises the national Economic Guru competition for students in Finnish upper secondary schools. The competition has two parts: the first part focuses on the importance of economics in schools, and the second part gives young talents the opportunity to showcase their skills at a dedicated event.

• Finance Finland collaborates with senior citizens’ associations and is developing ways to support people in preparing financially for the later years of their life.

• Finance Finland collaborates with many organisations to promote financial literacy. Its partners include, for example, the OECD, the European Banking and Financial Services Training Association, Finnish non-governmental organisations and Finnish ministries.

• To increase competence in financial matters, FINE, a financial sector organisation comprising the Finnish Financial Ombudsman Bureau and the three Complaints Boards for insurance, banking and investment issues, publishes guidebooks (for example, on all major insurance lines) and comparisons and participates in financial education and literacy projects.

• Since 2024, drivers of vehicles registered in France are no longer required to affix their insurance certificate, also known as the “vignette verte” (green sticker), to the windscreen of their car or the front of their motorized two-wheeler. France Assureurs has developed a communication kit for drivers to explain this change, reassure them, warn them about exceptions, remind them of the rules for unregistered vehicles, and prepare for any special cases.

• In 2024, France Assureurs published a brochure entitled “L’assurance en France” (Insurance in France) to contribute to the development of insurance education in French society explaining how insurance works and the role of insurance in the French society. This document is regularly updated.
• In 2024, the guide “Le rôle de chacun après un événement naturel” was drawn up jointly by France Assureurs and the French Ministry of the Interior's General Directorate for Civil Security and Crisis Management. The guide explains the respective roles of public authorities, insurers, experts and construction companies and victims themselves after a natural event that has caused damage.
• In 2024, France Assureurs has published an updated version of its practical guide, “La convention AERAS en 12 points clés”, which aims to help people who have or have had health problems and would like to conclude an insurance policy in order to get a loan (mortgage, business or consumer).
• In 2024, France Assureurs published the guide “15 ways to be properly insured - Entrepreneurs”. The aim of this guide is to raise awareness among entrepreneurs, whatever the status or size of their business, about the need to insure themselves properly to carry out their activity with peace of mind.
• France Assureurs has created a “Practical Insurance” series of guides and videos to give consumers the tools to understand insurance and choose the best product for their needs. They are available on its website.

• The guides were all awarded the EDUCFI label by the Banque de France (the Central Bank), which oversees the national financial education strategy. The guides are also available on “Mes Questions d’Argent” (My money questions), the national financial literacy portal operated by the Banque de France.
• Every year, France Assureurs participates in Global Money Week:
• In 2025, as part of the financial education strategy forum organised by the Banque de France (the Central Bank), France Assureurs organised sessions of a quiz entitled “Test your knowledge of life insurance!”. The quiz was aimed at young players (high school and university students) and included questions on basic life insurance knowledge.
• In 2023, it published a guide, “15 ways to be properly insured — natural hazards”, that aims to help consumers understand natural catastrophe risk and what to do when they are affected by a natural catastrophe.
• In 2023, France Assureurs published a guide “Épargner responsable avec mon assurance vie” (Responsible saving with my life insurance) that explains environmental, social and governance (ESG) features that Life investment products can offer and the labels used to identify sustainable investments.
• In 2022, it published a guide, “How my insurance works in 15 questions”, that explains certain fundamental insurance principles and aims to answer questions about things that can irritate consumers in their relationship with their insurer. France Assureurs also partnered with a young influencer who produced a video telling her followers about her own claims experiences and the importance of being insured.
• In 2021, it published the guide “Épargner avec l’assurance vie” (Save with life insurance) to help individuals make long-term saving decisions and help them choose the life insurance policy best suited to their profile and projects via a series of key questions and good habits they can adopt.

• In 2021, France Assureurs and other associations representing health insurers published a guide to explain how complementary health insurance works. It includes a brochure called “6 keys to better understand and choose complementary health insurance”, “7 practical cases to illustrate the reimbursement of your complementary health insurance”, a glossary and videos. It forms part of a commitment signed in February 2019 to improve the readability and comparability of guarantees and coverage. The health services reimbursed are now grouped: hospitalisation, dental care, standard care, optical care and hearing aids, and concrete examples of reimbursements are provided. In 2020, 90% of the insurance sector had already implemented these commitments.
• Since 2017, France Assureurs has been an associate member of the Institut pour l’Education Financière du Public - IEFP (Institute for Public Financial Literacy), which is an NGO accredited by the Ministry of National Education. The IEFP’s goal is to develop teaching of all subjects related to personal finance and to help demystify the workings of the economy. The IEFP runs “La Finance Pour Tous” (Finance for Everyone), a popular website with educational information on finance.
• The France Assureurs website has several dedicated consumer sub-sections in the section “Insurance protects” with practical information, factsheets and FAQs (link).

• France Assureurs launched a campaign entitled “Bien vous connaître c’est bien vous assurer” (Knowing you better to better insure you). It explains why insurers need the personal data of their policyholders to accept and price risks, and how they commit to protecting this data. France Assureurs has created a user guide, which explains the basics of insurance and personal data protection. The campaign website contains a Q&A section, which provides concrete answers to common questions asked by policyholders. France Assureurs also produced guide and six videos on different topics.

• In partnership with the Centre Européen de la Consommation, France Assureurs published an explanation of the no-claims bonus system to help consumers understand how to claim their driving experience when getting insured abroad.

• In 2016, the GDV presented new non-binding guidelines for providing annual information on life insurance and pension products. With the help of language experts, the structure, content and design of the new statements were thoroughly revised to make the texts as clear, short and comprehensible as possible.
• Between 2012 and January 2021, the GDV fundamentally restructured 37 sets of terms and conditions for general liability insurance — beginning with those for consumers, but also covering SMEs and larger companies — in order to increase their comprehensibility. This work included not only ensuring a clearer structure, with detailed tables of contents and easily understandable headings, but also providing a complete description of the risks insured by one policy (rather than excluding risks from cover in one policy and partly re-include them in another policy, which was previously common practice).
• In a similar vein, the GDV also started work with language experts in 2014 to improve consumers’ understanding of the non-life insurance terms and conditions for private property insurance. New versions of the general terms and conditions of building insurance, household insurance, glass insurance and photovoltaics insurance were published on the GDV website in 2018.
• To illustrate the need to save for retirement, the GDV developed a pension calculator for its website in 2014. People can use the calculator to receive an estimate of their future pension benefits. The information that they enter is anonymous and is not saved.
• People generally live seven years longer than they expect. Therefore, to raise awareness about real life expectancy and the related demographic challenges, the GDV launched the “7 Jahre länger” (7 Years Longer)-campaign. The campaign’s primary tool is its website, supported by a Facebook page. The website features a life expectancy calculator and a tool to estimate the lifetime cost of selected items and services. For public events like conferences, a large wooden 'wheel of life' and smaller paper versions were created, enabling individuals to estimate their life expectancy based on their birth year.
• The GDV published the “Consumer model of the German insurance industry” in 2017, which sets out principles for the industry. The principles include a call for strengthening financial education for consumers about risks and gaps in their coverage. Providing consumers with financial education through government agencies is a key aspect of this effort.
• “DIE VERSiCHERER” (The insurers) is a digital, customer-oriented campaign by the GDV, which has won several PR and online awards for its humorous videos, topical memes and cartoons. The main communication channels are Facebook, Instagram and the website, which targets insurance customers and their specific questions: Should I cancel my insurance? Which insurance premiums can I deduct from my taxes? The consumer portal contains several tools and the media library provides insurers and agents with free social media content for their communications.
• A featured topic on the GDV website is the insurance industry’s “Stadt.Land.unter” initiative, which educates people about the growing danger of heavy rainfall and shows how tenants and property owners can protect themselves. An important element of the initiative is the Natural Hazard Check, which property owners and tenants can use to easily determine their individual risk of being affected by natural hazards. On the online platform, consumers can enter their postal code to find out what damage severe weather has caused in the past, how many buildings were affected in the region in the previous year, the most expensive damage caused by heavy rain, storms or hail, and the risk of flooding.
• The GDV, along the Association of Towns and Municipalities and consumer protection associations participates in state-specific information campaigns, initiated by German state governments. These campaigns aim to address the fact that many homeowners and tenants underestimate the growing risks posed by extreme weather events. The first campaign was launched in Bavaria in the spring of 2009, targeting private households. The campaign was then expanded to include commercial risks. These campaigns usually consist of a dedicated website, a flyer and, in most cases, a joint press conference. An overview of all campaigns can be found here.
• The GDV hosts a portal for consumers on smoke alarms and what to do in the event of a fire. The “Rauchmelder retten Leben” (Smoke Alarms Save Lives) initiative kicked off in 2000 and has been run by the Forum for Fire Smoke Prevention since 2012. Its aim is to significantly reduce the number of fire victims.
• Together with the insurance industry, industry associations and installer companies, the police launched the nationwide “K-Einbruch” publicity campaign in the autumn of 2012. The aim is to raise awareness among the general public of the need to take personal responsibility for burglary prevention, with the ultimate aim of reducing burglaries. An important part of the campaign is the “Tag des Einbruchschutzes” (Burglary Prevention Day). Under the slogan “Eine Stunde mehr für mehr Sicherheit” (One hour more for more security), the event takes place every year on the day the clocks go back in October.
• While large corporations are typically well-protected against cybercrime, smaller companies often remain vulnerable. The GDV’s “CyberSicher” (CyberSecure) initiative raises awareness of cyber risk and shows how small and medium-sized enterprises can protect themselves. The GDV’s “Cyber-Sicherheitscheck” (Cyber Security Check) enables companies to quickly assess their system security, identify weak points and take steps to address them.
• A reduction-in-yield (RIY) indicator was established with the German Life Insurance Reform Act of 2014, requiring all life insurance policies to include key indicators that reflect the impact of costs. This indicator had been recommended by the GDV on a voluntary basis for all life insurance products since 2011.
• The website Die Versicherer provides information about insurance in easy-to-understand language.

• In 2025, HAIC launched a digital campaign to raise awareness and educate professionals about liability insurance. Targeted video content focusing on the professions of accountant, engineer, lawyer, doctor and electrician was published on the Association’s social media accounts and YouTube channel.

• In 2025, the HAIC launched the integrated awareness campaign “How would you react if something unexpected happened?” focused on protecting homes and businesses against natural catastrophes (NatCat). The campaign aimed to explain in an easy way how insurance can help enhance resilience against severe, unpredictable events - such as natural catastrophes. Under the central message “Together, against the unexpected,” HAIC’s campaign was featured on TV and social media.
• HAIC carries out a digital campaign entitled “Why Insure Myself”, which aims to inform and educate about the benefits of insurance. For the campaign, a website was also created with easy-to-understand content, focused on home, business, and health insurance, as well as car insurance and pensions. A mix of digital and traditional media is used to promote the campaign.
• The HAIC, in collaboration with Junior Achievement Greece, developed an innovative educational programme in 2019 aimed at primary school pupils, entitled “Dream wisely”. The programme is ongoing and was approved by the Ministry of Education in 2021. It aims to teach pupils about risks and prevention in their personal and professional life and introduces the concept of insurance. The programme is carried out via educational sessions on a special e-learning platform (More information can be found here which includes learning games. Students can access the website with the assistance of their teachers.

• In 2025, for the second consecutive year, HAIC, in alignment with the Bank of Greece, supported the Global Money Week (GMW). Under the theme “Think before you follow, wise money tomorrow,” HAIC created a targeted social media campaign featuring posts, stories, reels, and an online quiz. Indicatively:

• Welcoming the Bank of Greece call

• How to secure your future

• Quiz

• Social media trends and "experts"

• Quiz

• Tip of the day
• Financial planning
  The goal was to encourage young people to think critically about financial advice encountered on social media and to seek information from reliable sources.
• Since 2021, HAIC has been producing podcasts with useful information regarding insurance of civil & environmental liability, Directors & Officers Liability insurance, cyber insurance and credit insurance.

• The Total Cost Indicator for IBIP products (TKM), developed by MABISZ, allows customers to compare the costs of unit-linked life products. The TKM index shows total costs and charges in one single number as reduction in yield, making it possible for customers to compare products in a transparent and easy way, and to understand the significance of costs. The indicator will be adopted and made compulsory by the National Bank of Hungary.

• MABISZ has run an educational programme targeting different age groups since 2014, covering pensions, life, home and accident insurance and fire protection. On pensions, for example, it created a microsite about the importance of retirement saving and the types of pension products available, together with a TV advert promoting pension saving. The initiatives include:
• Age 9-14, comics
• Age 15-18, online and offline educational materials
• Age 16+, online games
• Age 18-25, insurance case studies
• Adults, pensions

• MABISZ has developed a detailed training programme with materials that provide general financial education to young people (aged 17 to 19). The insurance materials were approved and published by the Hungarian Institute for Educational Research and Development in 2016. Insurance has been part of the national teaching programme since 2013.

• MABISZ has been operating “Díjnavigátor”, a free motor third party liability (MTPL) aggregator website, since 2010. It helps consumers to make informed decisions by calculating and comparing the MTPL premiums of all insurance companies in the Hungarian market in a transparent way.

• The MABISZ website carries a variety of materials for individual and corporate insurance customers providing Q&As on different types of insurance, information on contract terms and recommendations on loss prevention in different areas. Among these are recommendations on preventing burglaries or damage from lightning, the importance of liability insurance, and answers on property and motor insurance. During the COVID-19 pandemic, it posted information about travel insurance and about insurers’ e-administration.

• On the MABISZ website, under the title “Future planning”, there is attention-grabbing information about personal insurance products (pure life, health and accident).
• In the light of high inflation rate we have the experience that people take out home insurance with an insurance amount that is much lower that the real reconstruction value of the property. (In Hungary, construction costs in particular have increased in the last fewyears.) We call this phenomenon “underinsurance”. This has consequences in case of a potential insurance event, since insurers apply pro-rata when loss is paid. MABISZ launched a campaign to call attention to this risk, which particularly effects home insurance contracts concluded years ago. MABISZ draws the attention of consumers to the consequences of underinsurance in particular in the field of home insurance and MABISZ is also organising a campaign on the topic.
  

• Fjármálavit (Wise Finance) is a platform dedicated to financial literacy created by Finance Iceland in partnership with the Icelandic Pension Fund Association. The main purpose of the platform is to inspire teachers to teach financial literacy and trigger attention from authorities that can lead to improvements in financial literacy in the curriculum (such as making financial literacy a compulsory subject). Finance Iceland provides one employee to lead the platform with the support of a steering committee comprising bank, insurance company and pension fund representatives. The main focus of its activities are:
• Free teaching material: the platform provides free teaching materials for 13 to 15 year olds based on a textbook called “First steps in finance”, in addition to other projects and support materials available on a website dedicated to the platform. The textbook covers the fundamentals of personal finance, such as what it means to earn money and receive a salary, mandatory deductions like taxes and pension contributions, the importance of savings and loans, and ways to protect and reduce financial loss with various types of insurance. The textbook’s author has published a sequel, “Smart steps in finance”, which is also available free to teachers and 15 to 18 year old students. Both books are available in English.
• Teacher training: Wise Finance has been holding regular courses for teachers for several years, supporting them in teaching personal finance. The platform introduced a digital course for teachers, including a special focus on the importance of insurance matters and pension savings.
• School visits: Pre-COVID, the platform had for several years been organising regular visits by employees of banks, insurers and pension funds to 70–80% of all 15 year old students to introduce the teaching materials and other projects available on the platform’s website.
• Money quiz: Every year, the Wise Finance platform holds an online quiz in financial literacy between primary schools. The winning school gets to send two representatives to Brussels to compete in the European Money Quiz finals. The Icelandic quiz is designed to align with the OECD/INFE financial literacy framework for youth.

• In an online event in March 2021, Insurance Ireland presented a An Insurance Masterclass ― The Secondary Guide to Insurance created by secondary school students, with easy explanations about insurance, risks and how insurance works.
• In addition to its annual Insurance Fact File and in response to an evolving claims environment, Insurance Ireland has undertaken a data project to collate, analyse and produce key sets of data from motor insurers.
• Insurance Ireland and a consultancy have a partnership focusing on consumer education, which produced the "Little Book of Insurance" in 2016 to provide a simple guide to the Irish insurance market, explaining key industry terms and placing some industry issues in context. It is available on the association website and has been distributed by the consultancy.
• The Insurance Information Service (IIS), operated by Insurance Ireland, has been providing general, jargon-free information about insurance to consumers since 1990. It was set up to respond via email or phone to public enquires about policies and claims as well as to handle certain complaints. Its services also include resolving cases under the Declined Cases Agreement, a statutory provision under which a person must be provided with a motor insurance quote if they have been declined by three insurers.
• Insurance Ireland has a dedicated consumer website that provides information for consumers using clear and jargon-free language. This includes information on shopping around, how insurance works and an A-Z of insurance terms.

• The “Comité Consultatif du Secteur Financier” (Financial Sector Advisory Committee) is a body responsible for studying issues relating to relations between financial institutions (including insurers) and their customers, and for proposing any appropriate measures in this area, notably in the form of opinions or general recommendations. The CCSF is composed equally of representatives of financial institutions and their customers, as well as members of parliament, qualified individuals and representatives of employees in the financial sector. The CCSF's work has led to the following advances for consumers:

• Improved clarity and comparability of provident insurance contracts which protect against the consequences of certain life events, such as illness, disability, or death. Insurers have published tables on their websites, demonstrating how death cover (eg death benefit, education annuity, funeral expenses), disability cover (eg daily allowance) and invalidity cover (eg invalidity annuity) are covered by the compulsory social security scheme and the supplementary provident scheme, with an indication of the total amount ultimately received by the policyholder. This initiative will help consumers better understand the added value of supplementary provident contracts and will make comparisons between products easier.
• Improved clarity and enhanced guarantees in funeral insurance contracts. By the start of 2025 at the latest, insurers have undertaken to post standardized tables of examples on their websites, to make it easier for consumers to understand and compare existing offers on the market. These tables will help policyholders to understand how funeral insurance contracts work, by informing them of the cumulative amount of contributions they are likely to pay, depending on the age at which they take out the policy and for each of the contribution options offered by the insurer. Insurers have also committed to limit contractual exclusion clauses.
• In 2012 the union of complementary health insurance providers, UNOCAM, started improving the readability of health insurance contracts and promoting greater clarity of cover, so that people better understand their contracts and make better informed choices when picking their health insurance. As a result, UNOCAM and the main associations representing health insurers, including France Assureurs, signed a joint commitment to the readability of complementary health guarantees in 2019. They undertook to harmonise the main items that are reimbursed — hospitalisation, dental care, standard care, optometry and hearing aids — and to provide common examples of reimbursement for the most frequent procedures. In April 2021, several financial educational tools were published to help consumers understand how health insurance operates alongside the public health insurance system, including a booklet and a glossary. Other materials include two booklets — “6 keys to better understanding and choosing complementary health insurance” and “7 case studies to illustrate your reimbursements” — as well as a glossary of complementary health insurance and videos.

• A book of all professional requirements and commitments has been created and is regularly updated by France Assureurs. These commitments aim to ensure that a high standard of information is provided to policyholders about the way their requests and applications are processed.

• Insurance companies have been developing online tools to improve customer understanding of savings, pensions and/or insurance for personal risks. The tools provide clear information about the different options available. Specifically focused on savings products, these tools allow consumers to measure their risk appetite and thus select a solution that matches their needs.

• “Der Versicherungsleitfaden” (The Insurance Light Switch) is a reference book of around 100 pages that describes the main types of insurance products and provides practical tips for consumers, such as what to do in the case of a claim, as well as information on insurance cover, benefits and potential claim scenarios. It aims to explain complex insurance products in a simple, short and easy to understand way. The VVO has been publishing the booklet since the early 1990s and published the 24th edition in 2020 (online only, but the 23rd edition remains available). To date, over 100 000 copies have been distributed.

• A VVO booklet for entrepreneurs and start-ups, produced with the Austrian Chamber of Commerce (WKÖ) and called “Sicher Erfolgreich” (Safely successful), explains the main types of insurance products in plain language and provides practical tips.

• Both publications are available to download from the VVO website or can be ordered free of charge from the VVO. Insurance companies also give the publications to their clients.

• The VVO developed a board game, “Less risk — more fun”, in cooperation with experts from the education sector (the Initiative for Teaching Entrepreneurship and the Kirchliche Pädagogische Hochschule Wien). Through playing the game, children can learn to assess risks at different stages in their lives and how to minimise them. The game has been distributed for free to 3 000 schools in Austria and has been translated into Croatian and Macedonian as part of the VVO’s central and eastern European activities.

• In 2012, the VVO entered into cooperation with the Austrian Consumer Information Association (Verein für Konsumenteninformation, VKI), as part of which the booklet “Rundum versichert” (Fully insured) was published. It is one of a series of special editions of the magazine “Konsument”. This edition explains the meaning of insurance, describes the most important types of insurance and their characteristics, and answers questions such as: What types of risks can be insured? What is covered? What should I do if I have a claim? In all, five special editions have been published so far, available in five languages (German, English, Turkish, Croatian, Serbian), dedicated to topics such as child safety or safety at home. The 2016 edition focused on “Growing old safe and healthy — protection and precautions”.

• In 2024, one insurer organised a seminar on the topic of "Financial Literacy" at the "Foundation for Our Children" with the Chief Financial Officer and part of his team as lecturers

• In 2024, a financial education training program targeting parents was launched.

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• The ABZ’s website offers a financial education section that explains insurance basics, products, and personal finance management in simple terms, providing easy access to related materials and tools developed by the association. The ABZ also has a dedicated consumer section on its website. It includes material on insurance basics and various types of insurance products.

• Since 2018, the ABZ has developed and published on its website over 50 consumer-oriented information materials and consumers guides. The latest materials include "Practical Tips: Life Insurance" (2023) and "Practical Tips: Home Insurance" (2024).
• The association’s Facebook page “My Life” is targeted at consumers and provides information in simple language on various topics related to insurance: insurance basics, products, personal finance management.
• Some insurance companies contribute to financial education and transparency through various initiatives, including:
• A social media-based Insurance Glossary Initiative that educates consumers on key insurance terms and coverages, focusing on car, property and cyber insurance.
• A Financial Literacy Workshop, led by a company’s CFO, with plans to launch a financial education programme for parents in late 2024 in partnership with the Foundation for Our Children.
• Email campaigns to clarify insurance coverage and enhance customer understanding.
• Social media campaigns on life and health insurance benefits, promoting the company’s services.
• Partnerships with organisations like the Union of Bulgarian Motorists and the Bulgarian Cycling Federation to provide information on risk prevention and management through insurance products

• The ABZ is an active member of the Ministry of Finance’s working group on financial literacy, which adopted a national strategy on financial education in February 2021. A national framework for financial literacy is being developed. The draft proposes that insurance literacy be addressed early, starting with children in primary school.
• The ABZ offers two educational programmes, “Insurance in Focus” and “Practical about Insurance”, both designed to be easily adapted to the specific objectives, needs, and time constraints of various audiences. These programmes are particularly suited for younger audiences, including schoolchildren and students. Additionally, the ABZ partners with the Financial Supervision Commission in the annual “Non-Banking Financial Sector” programme, aimed at high school students.
• The ABZ launched a national campaign “In Focus: Life Insurance” with the slogan “To Care is To Love” in December 2021. The campaign generated high public interest as a result of the combination of an active information presence in the media and social networks and the conducting of complex and diverse activities. A second national campaign, “In Focus: Home Insurance”, followed in 2023.
• In 2024, the ABZ launched two new campaigns “Top 5 Benefits of Life Insurance" and “Top 5 Reasons to Have Home Insurance”, primarily through social media channels. These initiatives aimed to engage the public and raise awareness, while promoting the ABZ's consumer guides for its key business lines.
• In 2017, the ABZ signed a partnership memorandum with seven financial sector associations to support the development of sustainable long-term initiatives in the area of students’ financial education. It has developed financial education programmes and initiatives for students and its representatives have participated as lecturers and mentors in various activities.
• Financial education is to some extent included in the school curriculum in the subject “technology and entrepreneurship”. A number of additional financial education programmes is available to teachers and students, all of which include insurance topics. These include:
• “Practical Finance” for teens
• “Our Money” for teens
• “Money and other important things: Teens”: an innovative, game-based programme for teens
• “Money and other important things: First steps”: an innovative, game-based programme for children

• The ABZ has created three educational quizzes, available on its website, each featuring 15 questions covering the fundamentals of insurance and related products. After each question, users receive additional information and explanations to enhance understanding. These quizzes have been incorporated into various ABZ campaigns, award-based games and school initiatives:

• “Your Insurance IQ” (2020)
• “Your Insurance IQ: Life” (2022)
• “Your Insurance IQ: Home” (2023)

• The ABZ regularly conducts surveys to identify key issues, which serve as a foundation for developing strategic communication initiatives, information campaigns and generating active media interest in the topics researched. Recent surveys include:
• "Home Property Insurance: Consumers’ Attitudes and Usage”, 2024
• "Home Property Insurance: Consumers’ Attitudes and Usage”, 2023
• "Life Insurance: Consumers’ Attitudes and Usage”, 2022
• “Insurance Attitudes and Insurance Literacy”, 2020

• One insurer launched the initiative "How to protect our children on the Internet". It is pro-bono and includes trainings in schools throughout the country, trainings for employees in business organisations from various industries, etc.

• The Croatian Insurance Bureau (HUO) participates in Global Money Week (GMW) every year with many different activities by giving lectures and organising owrkshops in high schools and universities and collaborating with student associations. Insurance companies are also very actively involved in the GMW events. For example, in 2025 one insurer organized a series of interesting and interactive activities: over 30 workshops attended by more than 900 children, students, and pupils, a panel appearance by the Chairwoman of the Management Board, educational blogs, and more. Also, one insurer holds lectures for pupils and students every year on the topic of basic concepts in insurance and the need for insurance ("Introduction to Insurance"; "The Importance and Role of Insurance") as part of the celebration of GMW and World Savings Day.
• In 2021, insurers and the HUO started a joint campaign/project called “Sigurnije sutra” (Safer tomorrow) in two phases (May/June and September/October), during which citizens were introduced to four types of insurance (property, supplementary and additional health, life and motor insurance). The campaign aimed to raise citizens’ awareness about the importance and benefits of insurance and encourage them to take personal responsibility. The campaign continued in 2022, 2023, 2024 and 2025.
• The official website of the campaign is continuously updated with new video materials and news related to the campaign. The campaign's social media platforms consistently share content and host activities focused on promoting financial literacy.

• In December 2023, the campaign “Sigurnije sutra” was awarded the international award THE!AWARD for the most successful communication project from the countries of the region, winning bronze in the THE!AWARD FOR DIGITAL COMMUNICATION category. THE!AWARD award is a significant recognition of the joint campaign, which continues to successfully gather and connect the marketing and communication activities of the Croatian insurance industry.

• The HUO launched two videos/infographics during Global and European Money Week 2021, available on HUO’s website. The first video video “Pet ključnih vrsta osiguranja” (Five key types of insurance) is addressed primarily to young people and highlights the main types of insurance and their importance. The second video is the Croation version of Insurance Europe’s video “Helping Europe sleep at night”. The videos were presented at a webinar, organised by the Ministry of Finance and the Ministry of Science and Education, and attended by principals and teachers from elementary, secondary and high schools from all over Croatia.
• Numerous educational videos and lectures, as well as replays of the HUO annual conference "Croatian Insurance Days" are available on the HUO YouTube channel.
• The HUO is an active member of the working group established by the Ministry of Finance to monitor the implementation of the National Strategic Framework for Consumer Financial Literacy for 2015-2020 and 2021–2026.
• The HUO continuously cooperates with the Education and Teacher Training Agency, providing lectures on financial literacy in insurance.
• The HUO got approval from the Austrian insurance association (VVO) to translate, print and use its board game “Less risk, more fun” (see also Austria in this section). The game was distributed to all primary and secondary schools during Global Money Week 2017 with the help of insurance company representatives. The HUO also organises financial education workshops at secondary schools to explain insurance concepts. This is followed by playing the “Less risk — more fun” game.
• Through its website and social media, the HUO promotes diverse campaigns such as the prize games “Pitalica” (Riddle) and “Osiguraj si nagradu” (Secure yourself a prize).
• Each year HUO organises a competition to reward the best academic publication and the best student thesis in the field of insurance.
• The HUO published a booklet “Čemu zapravo služi osiguranje” (Actually, what is the purpose of insurance?) in 2016. The booklet provides a brief overview of why insurance is important for young citizens when planning a secure future. The HUO distributes it directly and through its member companies, together with Insurance Europe’s InsureWisely leaflets.
• The HUO offers ongoing education through its Insurance Education Centre, providing professional educational programmes.
• One insurer launched an educational campaign on TikTok to reach a young audience and raise awareness about insurance topics, supported by communication on other social media platforms and a blog.
• One insurer participates in the platform „Danas živim, sutra imam“ (Today I Live, Tomorrow I Have), developed back in 2021, helping citizens understand financial concepts and ensure a stable future.

• The association has published an “Insurance Guide for Consumers”, which offers a user-friendly introduction to how insurance works and provides guidance to both individuals and households on personal insurance policies. This is done via 150 questions and answers designed to cover issues that consumers do not (fully) grasp. The publication is designed to guide consumers looking for insurance coverage to make informed decisions.

• The association cooperates closely with the School of Consumer Education founded and run by the Cyprus Consumers Association. It is particularly involved in the school’s insurance-related educational activities — giving lectures and presentations.

• A consumer-awareness campaign on the issue of soliciting at the scenes of motor accidents was jointly organised by the association and the police between 2015 and 2016. It aimed to expose the problem, its perpetrators and consequences, and inform consumers about their rights and the things they should watch out for.

• In 2025, ANIA has launched two new sections on its social media channels: "ANIA EDU" and "ANIA Siamo Sicuri" (We're Safe), to inform users about insurance products and the value of insurance through AI-generated videos.
• “Io & i rischi” (The Risks and I) is an initiative aimed at preventing risks and promoting an insurance culture among young Italian students. It focuses on concepts such as risks, damage management, sharing the burden of risks, managing resources according to medium and long-term goals and retirement planning. ANIA launched the initiative through the Forum ANIA-Consumatori, a non-profit foundation that includes several consumer associations. In just a few years, over 300 000 students have been involved in the project. A variety of materials have been produced for middle schools and secondary schools, including guides and flashcards for teachers and worksheets, slides and game magazines for students. The project also includes a test of the skills learned.
• The “Gran Premio di Matematica Applicata” (Grand Prix of Applied Mathematics) was developed by the Forum ANIA — Consumatori together with the Università Cattolica del Sacro Cuore in Milan to show students how their logical and mathematical knowledge can be applied in everyday life. It also informs students about actuarial careers. The latest edition took place in 2025 and over 6 000 students took part.
  
• The Forum ANIA — Consumatori takes part in the “Month of Financial Education”, an initiative promoted by the national committee for the planning and coordination of financial, insurance and pension education activities. In November 2024, the Forum organised nine events (conferences dealing with insurance-related topics for secondary school students and teachers, “edutainment” shows and online workshops). The Forum also took part in the “Insurance Education Day”.

• During the 2025 Global Money Week, the Forum ANIA — Consumatori organised two online educational conferences entitled “Information and Risk” and “Is planning better than curing?”, in collaboration with experts from the European Association for Economic Education (AEEE-Italy). Hundreds of students participated in the conferences remotely.

• Starting from 2022, an insurance education tool was made available on Educazione Digitale, , a platform created by the Fondazione ANIA and the Forum ANIA-Consumatori for secondary school teachers. The tool is designed to raise awareness of risks and provide strategies for managing them among young people. The platform features a programme “Risk, Prevention, Insurance” which offers tools to help navigate insurance issues, and helps to promote the project “Io & I rischi” to the over 100 000 teachers registered on the platform. In 2024, new digital tools for schools were made available.
• The Forum ANIA-Consumatori conducted an in-depth analysis of Italy’s welfare system and its future development in collaboration with Censis, a social study and research institute. This analysis identifies areas where insurance can address welfare needs, emphasising the potential benefits of private insurance policies. Based on the findings, insurers and consumer organisations have proposed initiatives to enhance the transparency, equity, efficiency, and reliability of the Italian welfare system, while also raising public awareness about prevention and demographic changes.
• ANIA created a series of booklets through the Forum ANIA-Consumatori called “L’assicurazione in chiaro” (Insurance in simple terms) that explains topics such as health, motor, life and home and family insurance. The booklets are available on the Forum ANIA-Consumatori and “Io e i Rischi” websites, as well as on consumer associations’ websites and those of several insurers.
• ANIA regularly updates its dedicated website section providing information to help people understand insurance. It includes a section on the coverage of natural disasters. The information is also published on the association's social media channels (X, Linkedin, Instagram and Threads). On the ANIA website, there is a glossary with definitions of the most commonly used insurance terms by consumers.
• In 2024, ANIA launched "I Rossi, una famiglia assicurata" which features ten stories of everyday life to highlight the need for insurance coverage. The narratives follow a typical family as they navigate unforeseen events and challenges, showcasing how they protect themselves with various insurance policies. Each story highlights the most effective insurance solutions for ensuring a secure future.
• A handbook has been created to help consumers make an informed choice about life insurance. It was relaunched on social media to promote financial and insurance education, especially among young people.
• The Forum ANIA-Consumatori, in collaboration with consumer associations, has launched the "More Informed, More Protected" programme. The programme involves member associations of the Forum creating projects to inform citizens on a range of pre-selected topics. The third edition of the programme, developed for 2024/25, focuses on natural catastrophes, fraud, the gender gap in finance and insurance, motor liability and, long-term care.
• The Forum ANIA-Consumatori has developed a series of initiatives focused on the gender gap in financial and insurance literacy in Italy. Specifically, the Forum collaborated on the creation of EFFE Summer Camp (Empowerment Femminile per un Futuro più Equo), a training and research project by the University of Milano-Bicocca. This project organises a summer camp in Italy focused on financial education and entrepreneurship for teenage girls. Also in collaboration with the University of Bicocca, a digital publication on financial education for consumers was released in December 2024. The goal is to reduce the gender gap in financial, insurance, and retirement skills and to raise awareness among women about how important this knowledge is for building their future and protecting their financial well-being. Finally, the Forum held special events on this topic with consumer associations and will continue to address this issue with them in the coming years.

• The LAA participates in the Latvian financial education week (FIN), which coincides with Global Money Week. In 2022, the association offered lectures to university students on the insurance industry in Latvia, international aspects of insurance, as well as cooperation in the Baltic States.

• The LAA created “First steps in insurance” material for primary school students from the 6th grade. It can be used in social and civic education or in lessons to develop students’ financial literacy and critical thinking in terms of planning for the future. The material includes information for students, online and paper worksheets, and recommendations for teachers.

• The VVN is a co-founder of the online platform “Wijzer in geldzaken” (Money Wise), which is hosted by the Ministry of Finance. HM Queen Máxima is the honorary chair of the platform, which aims to help citizens become financially resilient by using online tools and the campaigns “Pension3Days” and “Moneyweek” in which the VVN participates. During Money Week the financial services sectors organise initiatives for schools to raise awareness among children.

• The VVN provides insurance education to community-college students in cooperation with Nibud (the National Institute for Family Finance Information) and Diversion (a social innovation company). These students are one of the vulnerable groups in society when it comes to financial independence. The “MoneyWays” programme involves lessons by young role models (peer educators), rather than teachers, about taking risks and the usefulness of and need for insurance. Over the years Diversion has found peer education to be a sustainable, effective and rewarding methodology (for the target audience, the peer educators and society).

• The www.vanatotzekerheid.nl website (From A to security) was set up by the VVN in 2014 to provide independent consumer information in plain language. The information is arranged by life event, such as getting married, buying a house or travelling abroad, to make it easy for consumers to find the information they are looking for.

• The pension tracking tool provides citizens with an overview of their Pillar 1 and 2 pension entitlements. It is an initiative by the VVN, the Federation of Dutch Pension Funds and the “Sociale Verzekeringsbank”, the organisation that implements national insurance schemes. Further information here.

• To explain how insurance works, the VVN has had an explanation module developed by “Steffie”. Steffie explains complicated things in a simple way and is aimed at people with mild intellectual disabilities and at people with low levels of literacy.

• Finance Norway and the Nordic non-life insurance companies established an accreditation scheme for insurance sellers and advisers. The system ensures the necessary knowledge, attitudes and skills of sales staff and advisers nationwide.

• “Norsk Pensjon” (Norwegian Pension) is an online tracking tool that provides consumers with an overview of the expected retirement value of various pension schemes. The tool, which was launched in 2006, collates information from private pensions, occupational pensions and public pension schemes. Finance Norway was one of its main initiators. It has proved very popular with consumers, who are performing 3.4 million pension calculations every year.

• Finansportalen is a portal that allows consumers to compare conditions and prices for the most common types of insurance and other financial products. The portal was developed by the Norwegian Consumer Ombudsman, the Consumer Council and the Ministry of Finance and Ministry of Children, Equality and Social Inclusion. It was first launched in 2008 and has officially been part of the Consumer Council since 2010. Finance Norway’s members deliver information to the portal, and Finance Norway has regular meetings with the Consumer Council on developing the portal.

• Finance Norway has developed a personal finance training programme for more than 30 000 secondary school students, including questions about pensions and non-life insurance, in close cooperation with Ungt Entreprenørskap, the Norwegian member of JA Europe (which provides education programmes for entrepreneurship, work readiness and financial literacy). Together they have created “Economics for success” for lower secondary schools and “Run your own life” for higher secondary schools.

• Finance Norway has established a national network of stakeholders interested in financial education. The initiative came from the Minister for Children and Equality, with Finance Norway running the secretariat. It has developed a special website for teachers, consisting of financial education teaching resources.

• In 2024, PIU invited Polish Global Money Week participants to watch a cycle of videos on insurance. PIU also provides various materials on its website such as comic books, podcasts and lesson scenarios for teachers on business and management.
• The PIU launched an initiative in 2018 dedicated to helping consumers understand insurance better. It created a website “Nawypadekgdy” (Just in case) where PIU experts answer the questions most frequently asked about insurance on the internet. The PIU refers people to it in each of its campaigns. It has become a source of insurance information for both individuals and the media.

• A PIU blog helps insurance agents, as all the materials published can be used in their work. The materials are prepared in various formats and sent out in mailings. The materials are received by over 3 000 agents in the Insurance Know-How group on Facebook and show how to talk about insurance in a simple way. The materials are also used by insurance companies in their communications with customers and agents.

• The PIU has published nearly 200 guides and conducted more than a dozen campaigns on topics including motor insurance, direct claims settlement, climate change and property insurance, health insurance and personal accident insurance. Through its advice blog it has presented reports and studies to clients. The website is visited by over 3 000 users a month and the campaigns reach several million people. The blog and the content created have received two nominations and one award in Poland’s largest PR competition and was nominated in the European Excellence Awards for PR and communications in 2019.

• The PIU published a report, “The Polish Risk Map — How do Insurers Respond to the Needs of Society?”, in February 2022. It describes the fears of citizens based on two rounds of a survey of 2 000 Poles aged between 18 and 60 in February 2020 and 2021. The PIU selected 40 severe insurable and uninsurable events that can occur in life and juxtaposed the answers about the fears with the insurance products on offer. Based on the survey, the PIU compiled a list of the top 10 fears, which are all insurable.

• The PIU produced a report in 2018 called “Climate of Risk — How Can Prevention And Insurance Reduce The Impact Of Natural Disasters On The Environment?” which was the basis of the #dontplead media and social media campaign (https://youtu.be/gqHHLJFSVes). The PIU also interviewed over 2 000 respondents from regions particularly exposed to weather phenomena, or ones in which extreme weather phenomena may be particularly costly. The PIU’s intention was to make sure that prevention communication would reach those regions in particular.

• In 2017, the PIU launched a website dedicated to the report “How insurance changes Poland and its people”. The report explains the role of insurers in social and economic life and stresses the importance of wise and efficient risk management.

• The platform “O risco espreita” (The risk lurks) was created by APS in 2020 in partnership with SAPO (a national media content and services provider) to complement the “Educação e Cidadania” site. It contains more resources related to the books including: interviews; events with financial education partners; meetings between students and the book authors, QR codes on topics from the stories.
  

• Since the launch of its financial education programme in 2015, APS has a dedicated section on its website, “Educação e Cidadania” (Education and Citizenship), containing a collection of books by two nationally renowned writers of adventure stories for children and young people, all underpinned by the relevance of having insurance in our lives. All the books are available for download. Additionally, teachers can download reading sheets for each book in order to promote class debates about the topics addressed in the books.

• In November 2018, the APS launched the “Exposição Permanente Memória do Seguro” (EPMS — Memory of Insurance Permanent Exhibition) at its offices. It is a public display, with interactive screens, of the history of insurance alongside the main historical events in Portugal since the beginning of the 12th century. A dedicated website was created containing a summary of the origins of the project, what can be seen, information about financial education resources and types of insurance, some data and testimonials from former insurance professionals.
• In 2024, APS launched the SegurosPME (InsuranceSME) microsite to enhance financial literacy among entrepreneurs and small businesses. The initiative aims to help companies identify the risks within their organisations and understand how to manage them effectively.

• In 2024, the Slovak insurance association established a library open to students, professionals and other people interested in insurance. The library offers books and other materials on insurance topics and legislation.
• The Economics Olympiad, a nationwide competition in economics and finance for secondary school students, was developed jointly by SLASPO and the Institute INESS, the National Bank of Slovakia, the Slovak Economic Association, the Faculty of Economics UMB in Banská Bystrica, the University of Economics in Bratislava, the Institute of Economic Education (INEV) and the Czech National Bank. One goal of the Olympiad is to find talented future economists and support them in their further development. The contest connects them with economists and experts who can inspire and support them in their studies and careers. The Olympiad also helps to improve economic and financial literacy among young Slovaks to help them understand basic economic concepts. Contestants have the chance to gain admission to partner universities without the need for entrance exams, along with the opportunity to win internships and valuable prizes.

• Since April 2018, SLASPO has its own online financial education offering.

• The average age of employees in the insurance industry is rising, making it harder to impart knowledge of insurance and the industry to younger generations. Based on research, in 2021 the SZZ developed a long-term communication platform, “LIT Lajf = igra tveganja” (Life is a game of risk), which is based on the lifestyle, thinking, speech and behaviour of Generation Z. The project addresses four key stakeholder groups: selected representatives of Generation Z; platform ambassadors, selected online influencers, high school and university student associations; and the media, schools and faculties and members of the SZZ. Within the project SZZ published a monthly newspaper.

The main message is “Your life is in your hands” and in order to reach Gen Z, the SZZ developed a presence online, on social networks (Facebook, Instagram and YouTube), with third-party organisations and in the media. For its own media, the SZZ established a system for communicating financial literacy content in the form of short, Gen Z-friendly posts and longer experiential articles by young people on the topic of risks. In cooperation with the Faculty of Economics at the University of Ljubljana, the SZZ organised an “Online career talk: Life is a game of risk, for the successful even more”. It also organised the first Insurance Hackathon online, attended by 18 three- and four-member groups of students. In two rounds, over 25 ideas and proposals were put forward on: the employment of young people; how to bring insurance products closer to the younger generation; how to promote a healthy lifestyle; and future mobility. All 61 competitors joined the LIT Alumni Club, which gives them priority access to career opportunities in insurance.

• The SZZ is one of the main supporters of a project called “Financial education for youngsters” organised and run by Slovenian financial publicist Moje Finance. The programme includes a training course for primary and secondary school teachers on financial literacy for young people. Similar workshops are organised for parents, where they receive a book entitled “What we have to teach our children about finances before they leave home”. The book was funded by the SZZ and also provides parents with financial knowledge to use in their everyday life and in the management of family finances.

The SZZ also regularly provides lectures on financial education for young people that are organised and run by Moje Finance. Their main purpose is to familiarise youngsters with the basics of personal finance and the importance of insurance and risk prevention.

• At the end of 2017, the SZZ launched a campaign, ”Do not be frightened by old age”, which aims to raise people’s awareness of their life expectancy, demographic challenges and the importance of saving for retirement. The target group for the campaign was young people up to 25 years old and it was run on social media, including Facebook, Instagram and Snapchat. The follow-up to the 2017 campaign was called ”Occupations of the future” and was launched at the end of 2018. The target group remained the same and the campaign was also run through social media, supported by a webpage with information on pension facts.
• The SZZ regularly publishes articles in a financial newspaper on different insurance topics, primarily with the aim of raising awareness of risk, risk mitigation and the importance of insurance.
• On its website, the SZZ publishes brochures & LinkedIn posts that provide consumers with information about particular insurance products or advice on specific situations closely linked to insurance.
• As Slovenia is one of countries in Europe that is most affected by demographic changes, the SZZ published a booklet, “Demography: Challenges to the Future of Slovenia”, focusing on changes in society and products, community life and relations between the older and younger generations. The aim of the booklet is to promote long-term insurance savings products.
• As part of the Global Money Week, the SZZ and Insurance Supervision Agency every year jointly published brochures about particular insurance products to raise awareness of the importance of financial literacy.
• Through its “Risk – Between sport and life”- campaign, SIA aims to raise awareness of risks by letting professional sportspeople tell their stories. The point of the campaign is that some risks cannot be prevented, but it is indeed possible to prepare for them, manage them and avoid unpleasant consequences, financial damage and injuries.
• SZZ is an active member of the working group established by the Ministry of Finance to monitor the implementation of the National Strategic Framework for Consumer Financial Literacy.
• In 2024, SZZ cooperates with the Slovenian Institute for adult education on a project called “Financial education for adults”. The programme includes a training course on financial literacy for adults.
• SZZ SIA carried out a campaign called “Risks – between the sports and life”. The campaign includes 4 short films about risks, filmed through the eyes of an athlete

• In October 2020, UNESPA, adopted key principles on the ethical use of AI in the industry. These are based on recommendations issued by national and international institutions and organisations, including the work of EIOPA’s Expert Group on Digital Ethics. The principles were updated when that group published its report in June 2021.

• In 2016, UNESPA launched “Estamos Seguros” (We are safe/sure/insurance) to promote the value, social relevance and understanding of insurance and risk prevention. This financial literacy programme features a dedicated website, which has had 3.1 million visits (January 2017 to June 2025 data). Estamos Seguros fosters financial literacy through blogging, social media (X, Facebook, Linkedin, Instagram and YouTube), online advertising, multimedia content, infographics and industry best-practice commitments. Since it began, several monothematic sections or subsites have been created:
• Seguros de entendernos (Sure of understanding each other) is the first step taken by insurers to simplify insurance language across the industry. The microsite was created in 2017 and contains multimedia materials that are meant to make insurance easier to understand. In 2018, the industry launched a voluntary best-practice guide to simplify the language used in the key information document of non-life insurance products. This best-practice guide has been widely adopted by insurance undertakings.
• The “Tus coberturas” (Your covers) microsite explains to the general public the characteristics of the six most common insurance products: motor; home; health; life risk; travel and funeral services. It explains what is covered by compulsory, standard and extended policies in each area. The site includes information about 50+ different insurance coverages.
• The Ahorrar da mucha vida (Saving gives lots of life) microsite describes life insurance saving products in an easy way. Launched in late 2018, every life insurance product is described in it, with a particular focus on fiscal treatment, liquidity and whether customers’ investments are guaranteed or not.
• The microsite Prevenir para vivir (Prevent to live) gives advice that helps people take care of themselves and plan for the future. Launched in 2019, it displays nine lists of advice covering different aspects of life: health; family; retirement; driving; home; travel; payments; legal issues and death.
• Prevenir para crecer (Prevent to grow) raises awareness among SMEs of the risks to which they are exposed and the best way to prevent them. The microsite, operational since 2020, analyses nine risk categories. It also gives advice on preventing the risks and explains more than 50 insurance coverages that can help minimise the consequences.
• Aftermask: UNESPA carried out consumer research between 2020 and 2021 to find out what society expects from insurance post-pandemic. The conclusions of this poll were abridged into eight factsheets and turned into a website. Transparency, stability, flexibility, empathy, digitalisation and liberty were among the priority concepts that were identified.
• Naturalmente protegidos (Naturally protected): Spanish insurance protects property, people, crops, livestock and woodland from natural hazards. UNESPA, Agroseguro and the Consorcio de Compensación de Seguros designed a website with 10 factsheets explaining how to file a claim after damage from rain, flood, wind, drought, frost, hail, snow, earthquake or tsunami, volcanic eruption or lightning. The factsheets also exist in English for non-Spanish speakers with properties in Spain.

• To increase awareness among teenagers of the existence of risks and ways to address them, UNESPA developed the financial education course “El riesgo y yo” (The risk and I). Designed by Junior Achievement Spain, it is aimed at pupils aged 15 to 17 years and consists of one-hour lessons on the basic notions of the risks to which young people are exposed, the possible consequences of these risks and the tools that help prevent and minimise them. The course focuses on insurance concepts such as mutualisation or long-term savings. During the academic year 2024-2025, the programme’s seventh year, 112 programmes were implemented, 94 of which were in-person and 18 of which online. Up to 177 volunteers from 41 insurers carried out talks to 3.914 students in 64 schools, in 33 towns. Most of the lectures are given by the insurance employees. However, in 2025, schoolteachers have carried out some of the lectures. UNESPA and its members plan to provide further tools to help young people make prudent decisions and become socially responsible citizens. ‘El riesgo y yo’ is part of the Estamos Seguros programme.
• In 2023, UNESPA won the financial literacy prize (Premio Finanzas para todos) awarded by the three Spanish financial supervisors (Bank of Spain, CNMV (stocks) and DGSFP (insurance)) for its Estamos Seguros initiative. This is the most prestigious financial literacy prize in the country.

• UNESPA and Tirea, an IT company for insurers, have developed a free app that allows consumers and other interested parties to determine what compensation they would receive for bodily injuries according to the Spanish injuries evaluation system for road-traffic accidents (Baremo). It is aimed at road-traffic victims, judges, lawyers, attorneys, doctors and others involved in the settlement of traffic accidents. The application is available on Google Play, the App Store, the Chrome App Store and the UNESPA website.

• Some guides on “Best Practices in Insurance Distribution Transparency” were published in July 2014 by UNESPA. These were the culmination of a process of self-regulation in transparency.

• UNESPA developed good practice guides to provide consumers with more information about:
• Insurance contracts, including payment protection guarantees in the event of unemployment or temporary disability.
• Motor contracts.
• Health underwriting.
• Property damage contracts.
• Life-savings insurance.
• Personal data management.
• Right to be forgotten.
• Life-risk insurance subscription for HIV-positive people.
  The guidelines include commitments of insurance companies in favour of consumers, beyond the legal requirements in the referred areas. The content of the guidelines has been updated in 2024, to take into account regulatory and market developments.

• Insurance Sweden provides information material about home insurance “Varför hemförsäkring?” (Why home insurance?) since 2024 to help people understand the importance of home insurance and reduce the number of uninsured people in Sweden. Despite good coverage (97 per cent), around 400 000 individuals still remain uninsured. Home insurance in Sweden is a package of insurance policies covering damage and loss, but also natural catastrophes and legal protection, among others. To amplify the impact of the project, Insurance Sweden is collaborating with other stakeholders, such as real estate agencies.
• An update of a 2016 recommendation was issued by Insurance Sweden in July 2020 to its member companies, covering the information to be provided to policyholders in connection with the portability of the accrued value of pension insurance. The recommendation includes special factsheets for the comparison of the product information most relevant for transferring the value from one product to another, including both current and potential new products.

• In 2014, Insurance Sweden, in cooperation with the Swedish Pensions Agency, developed standard pension terms, together with the Swedish Institute for Standards (SIS). Insurance Sweden developed a dictionary of the terms, which is published on the SIS website. Also in 2014, Insurance Sweden issued a recommendation — based on a “comply or explain” approach — that companies use the terminology and definitions in the standard terms. The dictionary was updated in 2021 and a revised recommendation came into force in 2022.

• In 2014, Insurance Sweden issued another recommendation to its member companies; this time on pre-purchase information. This aims to ensure that companies present information in a useful, accessible way, clearly indicating any major areas not covered by the policy in question. The pre-purchase information is to be purely factual and kept separate from marketing information.

• A public-private partnership financed 50% by the insurance sector and 50% by the state has created the “minPension” (My Pension) website to provide individuals with their pension information and help them plan for retirement. It covers all three pillars and 99.8% of the Swedish pension market. Out of approximately 6 million eligible users, there are about 5 million registered. The website was launched in 2004. The latest version has improved the user experience and has the addition of API (application programming interface) solutions, making it easier to retrieve and read relevant information. The goal is to make the website clearer and more accessible for older people, since the closer someone gets to retirement, the more information the website can provide. There is also a retirement planner to compare different scenarios, to read tips and tricks on retirement planning and to transfer the retirement plan direct to the pension provider. The planner provides a breakdown of annuities, showing both gross and net amounts from different providers.

• There is always the possibility to ask for advice from the Swedish Pension Agency (in person, via phone, e-mail, Facebook and social media) and, of course, to visit the pension providers’ websites.

• Work on the website continues to make it even clearer and more accessible and to add new services (such as connections to new distribution channels). In recent years, functionality has been developed, together with affiliated pension companies and the Swedish Pensions Agency, to make it possible to also keep track of pensions that are being paid out. The work takes place continuously and the pension companies gradually update their data. The goal is to provide an overall picture of the pension saver’s situation and the possibility to create forecasts, even after the payout of one or more pensions has begun.

• Since 1979, the Swedish Consumers’ Insurance Bureau (Konsumenternas Försäkringsbyrå, KFB), which is supported by the Swedish Consumer Agency, the Swedish Financial Supervisory Authority and Insurance Sweden, has been providing information on life, non-life and pension products. On its website, the KFB provides independent comparisons of products. Consumers can also contact the KFB by phone, e-mail or via social media to receive independent comparisons or get help with complaints and other insurance-related problems.

• Insurance Sweden has run the “Ersättningskollen” (Compensation check) website since 2014. It was produced with the public agency for sickness benefits (Försäkringskassan) and AFA Insurance, an insurance company owned by labour market representatives. The website allows consumers to calculate what benefits and compensation they are entitled to from both public and private schemes should they fall sick or have an accident or occupational injuries. It does not require any login and gives them a first check of their economic situation and a guide to how to apply for compensation and benefits.

• “Fullmaktskollen.se” is a service for managing powers of attorney relating to pensions and life assurance policies. It makes it easy for individuals and companies to get an overview of their powers of attorney and how long they will be valid. The service also allows users to sign powers of attorney and revoke them. It is free for individuals and companies and was established in 2016 by Insurance Sweden and the Swedish Insurance Brokers’ Association.

• The ABI regularly updates its consumer advice pages on the ABI website which include information about different general insurance products, such as motor, home, travel and pet insurance, to help customers understand the products better.

• The ABI, together with some leading insurance and long-term savings firms, have joined forces with Plain Numbers, to help people who struggle with numeracy to better understand customer communications. Plain Numbers works with firms to help their staff present and explain numbers as clearly and simply as possible.

• In 2022, the ABI and its counterpart for occupational pensions, the Pensions and Lifetime Savings Association (now Pensions UK), with the support of firms in the workplace pensions market, began a consumer engagement campaign called Pension Attention. In its fourth year the campaign reached more than 500,000 people.

• In general, the market has been focusing on simplifying insurance conditions and translating them into plain, easy-to-understand language.

• A company developed new products, changing the language, structure and visuals of the policy terms and conditions to describe in common language the client’s rights and obligations, the scope of the product, ie both what is and is not covered so as not to give the client a false impression. They also include advice on how to properly secure properties, etc.

• F&P developed the “Forsikringsguiden” (Insurance Guide) website in 2001 in cooperation with the Danish consumer council. It helps consumers to choose the right insurance policy by providing them with a quick and easy comparison of insurance conditions and prices for the most common types of insurance. The website also aims to create transparency in the insurance market. 19 companies participate in the Forsikringsguiden, representing more than 87% of the market. Once the consumers have completed the comparison, the site can guide them directly to their preferred insurer to buy the relevant insurance. Since 2020 it has also been possible to compare insurance conditions and prices for a package of insurance, ie travel and home insurance combined.

• In addition to the insurance comparison tool, F&P developed “Test dit behov” (Test your needs) in 2020. It is an online tool that uses a few questions to help consumers understand their insurance needs and provides ideas about the insurance package that best suits their current situation. F&P is constantly working on optimising the tool and getting more insurance companies involved. For example, it is in the process of making improvements that ensure a better user experience and developing a comparison of dog insurance.

• PensionsInfo, which was first launched in 1999, is a comprehensive tracking tool allowing each citizen to access an overview of their entire pension entitlements in all three pension pillars. It enables pension providers to flag dormant pension rights and prompts individuals to check whether it would be profitable to transfer their pots to a new scheme. The tool also presents related insurance covers.

• “Fakta om pension” is a web portal showing comparable information on costs, returns, level of service and advice for all pension companies. In 2015, a version was launched with improved usability and new information on net returns and fees.

• The “Pensionsmåler” (Pension painter) tool allows consumers to calculate in a few easy steps how large their pension payments will be in relation to their present salary payments and the effect that extra contributions would have on their future pension level.
• F&P operates an information service on its website called “Forsikringsoplysningen” (Ask about insurance). This service started providing free and independent information about the most common life and non-life insurance products to the general public in the 1970s. Since 2014, the service only covers non-life insurance. In addition to the information on the website, consumers can ask advisors questions by phone or e-mail. The consumer phone line receives 3 000 to 4 000 general questions a year. In 2023, the information service focused on the promotion of knowledge about insurance among young people aged 18-25.

• The EKsL and the Bureau of Motor Insurance have introduced several codes of conduct for the insurance sector, such as ones for home and travel insurance. These help clients to better understand the services and they help to harmonise terminology.

• The EKsL has harmonised insurance terminology in cooperation with the Institute of the Estonian Language.

• In 2016, the GDV published new non-binding guidelines for providing annual information on life insurance and pension products. With the help of language experts, the structure, content and design of the new statements were thoroughly revised to make the texts as clear, short and comprehensible as possible.

• Between 2012 and January 2021, the GDV fundamentally restructured 44 sets of terms and conditions for general liability insurance — beginning with those for consumers, but also covering SMEs and larger companies — in order to increase their comprehensibility. These terms and conditions contain not only a clearer textual structure with detailed tables of contents and easy-to-understand headings, but also a complete description of the insured risks of the corresponding policy.
• Similarly to the work described above, the GDV started work with language experts in 2014 to improve consumers’ understanding of the non-life insurance terms and conditions for private property insurance. New versions of the general terms and conditions of building insurance, household insurance, glass insurance and photovoltaics insurance were published on the GDV website in 2022.

• A featured topic on the GDV website is the insurance industry’s “Stadt.Land.unter” initiative, which educates people about the growing danger of heavy rainfall and shows how tenants and property owners can protect themselves. An important element of the initiative is the Natural Hazard Check, which property owners and tenants can use to easily determine their individual risk of being affected by natural hazards. On the online platform, consumers can enter their postcode to find out what damage severe weather has caused in the past, how many buildings were affected in the region in the previous year, the most expensive damage caused by heavy rain, storms or hail, and the risk of flooding.

• While large corporations generally spend a great deal to protect themselves against the dangers of cybercrime, smaller companies often remain at risk. The GDV’s “CyberSicher” (CyberSecure) initiative raises awareness of the dangers from cyberspace and shows how small and medium-sized enterprises can protect themselves. The GDV’s “Cyber-Sicherheitscheck” (Cyber Security Check) enables companies to quickly check the security of their systems, identify weak points and remedy them.

• People generally live seven years longer than they tend to believe. Based on this statistic, the GDV launched the campaign “7 Jahre länger” (7 Years Longer) to raise people’s awareness of their true life expectancy and the demographic challenges connected to it. The main tool of the campaign is its website, which is complemented by a Facebook page. The website includes a life expectancy calculator and a calculator to work out the cost of living for chosen items and services until the end of one’s life. For public appearances, such as conferences, a large, wooden “wheel of life”, as well as smaller paper versions, were developed. These allow citizens to estimate their life expectancy based on their year of birth.

• A reduction-in-yield (RIY) indicator was introduced with the German life insurance reform act of 2014. All life insurance policies must contain key indicators on the impact of all costs. Such an indicator had already been recommended by the GDV on a non-binding basis for all life insurance products since 2011.

• In 2025, HAIC developed two concise and simplified guides to inform businesses and vehicle owners about mandatory insurance for businesses and vehicles against natural catastrophes (NatCat). The goal was to raise awareness, enhance understanding of coverage requirements, clarify the scope, and support full comprehension of the insurance obligations.
• In 2021, HAIC published on its website a Guide for Cyber Insurance for consumers and has regularly updated it. The guide presents key concepts of cyber risks in a simple and straightforward way and provides useful information about insurance coverage against cyber risks.
• In 2012, a dictionary of civil liability insurance was first published on HAIC’s website and since then it has been regularly updated. The dictionary is a useful non-binding tool that presents in a simple and straightforward way the key concepts and terms regarding civil liability insurance.

• The MABISZ website carries a variety of materials for individual and corporate customers providing Q&As on different types of insurance, information on contract terms and recommendations on loss prevention in different areas. During the COVID-19 pandemic, it posted information about travel insurance and about insurers’ e-administration.

• The Unit-linked Total Cost Indicator (TKM), developed by MABISZ, allows customers to compare the costs of unit-linked life products. The TKM index shows the global cost and charges in one single number as a reduction in yield, making it possible for customers to compare products in a transparent and easy way, and to understand the significance of costs. The indicator will be adopted and made compulsory by the National Bank of Hungary.

• Insurance Ireland and a consultancy have a partnership focusing on consumer education, which produced the “Little Book of Insurance” in 2016 to provide a simple guide to the Irish insurance market, explain the key terms in the industry and place some industry issues in context. It is available on the association website and has been distributed by the consultancy.

• The Insurance Information Service (IIS) that is operated by Insurance Ireland has been providing general, jargon-free information about insurance to consumers since 1990. It was set up to respond to public enquires about policies and claims, as well as to handle certain complaints, by phone and e-mail. Its services also include resolving cases under the Declined Cases Agreement, a statutory provision under which a person must be provided with a motor insurance quote if they have previously been declined by three insurers.

• Insurance Ireland has a section on its website called “A-Z Insurance Terms Explained” with information on life assurance, pensions and other protection policies in the form of answers to frequently asked questions.

• ANIA created a series of booklets through the Forum ANIA-Consumatori called “L’assicurazione in chiaro” (Insurance in simple terms) that explain insurance issues in simple language to the general public. The series covers topics such as health, motor, life, home and family insurance. The booklets are available on the Forum ANIA-Consumatori and “Io e i Rischi” websites, as well as the websites of consumer associations and several insurance companies.
  
• ANIA has issued "Guidelines for Clear and Understandable Contracts 2024", updating the "Crystal-Clear Contracts" Guidelines from 2018 with a series of additional recommendations and best practices that insurers can use when drafting or revising their contract templates. These tools concern the structure and organisation of policies (glossary, illustration of the subject of the guarantees, claims settlement process), graphics (colors, icons, tables, bulleted lists, boxes and pop-ups) and language (grammar, morphology, syntax, and vocabulary, inclusion). The Guidelines cover all types of contracts, with particular attention to those most commonly used by consumers.

• In 2020, the VVN developed a code of conduct on information provision. This binding piece of self-regulation includes guidelines to improve the accessibility, comprehensibility and transparency of information provided by insurers. It is written in simple language (B1 of the Common European Framework of Reference for Languages). The goal is to empower consumers and small businesses to make well-informed decisions. The compliance of life and non-life insurers with the code will be tested every three years by an independent organisation.

• Since 2019, the VVN has been giving the “Koploper” (Frontrunner) award to an insurer that has made significant progress on digital accessibility. This is to stimulate the work that many of the association’s members have already undertaken to improve the accessibility of their websites for people with sight impairments.

• In 2017, the association rewrote the health declaration form that customers fill in when they want to take out a life insurance policy. To do this, the association worked closely with patients’ advocates. The goal was to ensure fewer people forget to report relevant matters about their health. Members of the association are not obliged to use the form, but the association strongly advises them to do so. The VVN produced an accompanying animated video to explain how to complete the form.

• In 2009, one Dutch insurer committed to simplifying its communications so that even those with a low (A2) reading level would be able to understand their content.

• Many members of the VVN have implemented clickable policy terms & conditions, allowing policyholders to click on a term in their policy to find out what it means.

• The VVN, together with pension funds, different employers’ federations, trade unions and the government created a website to inform consumers about the implications of a reform of the Dutch pension system for their retirement savings.

• The pension tracking tool provides citizens with an overview of their Pillar 1 and 2 pension entitlements. The tool is an initiative by the VVN, the Federation of Dutch Pension Funds and the “Sociale Verzekeringsbank”, the organisation that implements national insurance schemes.

• Several members of the VVN use infographics and short videos to make the product information on their websites more understandable.

• Some insurers have appointed a language coach in each of their teams to help their employees use clear language and wording with consumers. One company provides all its employees, including managers and board members, with training on clear language use.

• In 2016, Finance Norway began work with its members, the Language Council and the Norwegian Consumer Agency, among others, to increase the understanding of pensions and the accessibility of information for consumers. This established a plain language norm (see here) and a dictionary for life insurance and pensions.

• “Norsk Pensjon” (Norwegian Pension) is an online tracking tool that provides consumers with an overview of the expected retirement value of various pension schemes. The tool, which was launched in 2006, collates information from private pensions, occupational pensions and public pension schemes. Finance Norway was one of its main initiators. It has proved very popular with consumers, who are performing 3.4 million pension calculations every year.

• The Norwegian Consumer Council operates an independent tool (Finansportalen), which allows consumers to compare investment funds, life insurance policies and pension products. Finance Norway’s members deliver information to the portal, and Finance Norway has regular meetings with the Consumer Council on the development of the portal.

• The PIU launched an initiative in 2018 dedicated to helping consumers understand the idea of insurance. It created a website “Nawypadekgdy” (Just in case) where PIU experts answer the questions most frequently asked about insurance on the internet. The PIU refers people to it in each of its campaigns. It has become a source of insurance information for both individuals and the media.
• The blog helps insurance agents, as all the materials published can be used in their work. The materials are prepared in various formats and sent out in mailings. Sample posts are published in a group on Facebook. The materials are received by over 3 000 agents in the Insurance Know-How group on Facebook and they are shown how to talk about insurance in a simple way. The materials are also used by insurance companies in their communications with customers and agents.

The PIU has published nearly 200 guides and conducted more than a dozen campaigns on topics including motor insurance, direct claims settlement, climate change and property insurance, health insurance and personal accident insurance. Through its advice blog it has presented reports and studies to clients.

• The initiative was nominated in the European Excellence Awards for PR and communications in 2019 and won the main award in the largest Polish PR competition in 2019. The website is visited by over 3 000 users a month and the campaigns reach several million people.

• Once a year, SLASPO publishes on its website a list of insurance products offered by its member companies. The list provides consumers with an overview of the range of products on the market and enables them to see which companies offer the product they are looking for.

• In 2019, UNESPA drew up self-regulation guidelines on good practices in individual life-risk insurance (not insurance-based investment products (IBIPs)). They include a description of good practices in the information to be provided to potential customers, in particular in cases of cross-selling of life insurance policies with mortgage loans. They also include a standardised information sheet to be provided to the customer prior to the conclusion of the contract. As of 2025, up to 22 insurers that comprise a 68% market share have subscribed this guide.

• UNESPA worked with member companies to simplify the language in insurance product information documents (IPIDs) for non-life insurance, as well as in more general communications. As a result of the work, which was undertaken in 2017 and included consumer testing, a list of around 50 words were identified that were unclear or not easy to understand and alternatives were proposed. 58 insurance undertakings, responsible for 79% of non-life premiums, have publicly committed to comply with the guidelines.

• In 2016, UNESPA launched the “Estamos Seguros” (We are safe/sure/insurance) financial literacy initiative to promote the value, social relevance and understanding of insurance and risk prevention. It includes an initiative to simplify insurance language and make it more accessible to people. “Estamos Seguros” is the brand of all financial literacy carried out by UNESPA. The backbone of “Estamos Seguros” is its website, which is complemented by social media, online advertising, multimedia content, infographics, press releases and industry best-practice commitments. The website has had 3.1 million visists (January 2017 to June 2025 data) and continues to grow, with new sections being added. Currently it has content on:
• Main coverages for the most relevant retail insurance lines (ie motor, home, health, travel assistance, life-risk and burial)
• The different life savings products (ie fiscal treatment, investment philosophy, risk profile, liquidity scenarios, etc.)
• SMEs and insurance: description of cover and list of the most common risks that SMEs face daily
• Prevention site (ie section with advice on preventing accidents and having a trouble-free life: driving, at home, money management, etc.)
• Travel insurance (ie claims data, coverage information, etc.)
• Natural disasters: description of how the main NatCat phenomena are covered in Spain.
• Insurance language
• FAQs
• Blog

• An update of a 2016 recommendation was issued by Insurance Sweden in July 2020 in relation to its member companies, covering the information to be provided to policyholders in connection with the portability of the accrued value of pension insurance. The recommendation includes special factsheets for the comparison of the product information most relevant for transferring the value from one product to another, including both the present and potential new products.

• In 2014, Insurance Sweden, in cooperation with the Swedish Pensions Agency, developed standard pension terms, together with the Swedish Institute for Standards (SIS). Insurance Sweden developed a dictionary of the terms, which is published on the SIS website. Also in 2014, Insurance Sweden issued a recommendation — based on a “comply or explain” approach — that companies use the terminology and definitions in the standard terms. The dictionary was updated in 2021 and a revised recommendation came into force in 2022.

• In 2014, Insurance Sweden issued another recommendation in relation to its member companies, this time on pre-purchase information. This aims to ensure that companies present information in a useful, accessible way, clearly indicating any major areas not covered by the policy in question. The pre-purchase information is to be purely factual and kept separate from marketing information.

• A public-private partnership financed 50% by the insurance sector and 50% by the state has created the “minPension” (My Pension) website to provide individuals with their pension information and help them plan for retirement. It covers all three pillars and 99.8% of the Swedish pension market. Out of 6 million eligible users, there are over 4.9 million registered, and in 2023 there were 17 million log-ons.
• The website was launched in 2004. The latest version has improved the user experience and has the addition of API (application programming interface) solutions, making it easier to retrieve and read relevant information. The goal is to make the website clearer and more accessible for older people, since the closer someone gets to retirement, the more information the website can provide. There is also a retirement planner to compare different scenarios, to read tips and tricks on retirement planning and to transfer the retirement plan seamlessly direct to the pension provider. The planner provides a breakdown of annuities, showing both gross and net amounts from different providers.
• There is always the possibility to ask for advice from the Swedish Pension Agency (both via physical and help-desk services) and, of course, to visit the pension providers’ websites.
• Work on the website continues to make it even clearer and more accessible and to add new services (such as a connection with new distribution channels). A new feature makes it possible to simulate how a salary deduction can increase occupational pension provision and improve expected pension benefits. Another feature that is planned is the possibility to add ongoing payments and even add payments when someone has working gaps in their career.

• Since 1979, the Swedish Consumers’ Insurance Bureau (Konsumenternas Försäkringsbyrå, KFB), which is supported by the Swedish Consumer Agency, the Swedish Financial Supervisory Authority and Insurance Sweden, has been providing information on life, non-life and pension products. On its website, the KFB provides independent comparisons of products. Consumers can also contact the KFB by phone, e-mail or via social media to receive independent comparisons or get help with complaints and other insurance-related problems.

• Insurance Sweden has run the “Ersättningskollen” (Compensation check) website since 2014. It was produced with the public agency for sickness benefits (Försäkringskassan) and AFA Insurance, an insurance company owned by labour market representatives. The website allows consumers to calculate what benefits and compensation they are entitled to from both public and private schemes should they fall sick or have an accident or occupational injuries. It does not require any login and gives them a first check of their economic situation and a guide to how to apply for compensation and benefits.

• In February 2023, the ABI, in partnership with Fairer Finance, published a Guide to Clear Communication. The guide sets out a number of ways the insurance industry could remove complexity and provide enhanced coverage clarity for its customers. For example, the report provides recommendations on increasing the comprehensibility of documentation through:

• Clearer language

• S

  horter sentences
• Considering font size and line spacing
• Use of headings
• Considering the media used

• An increasing amount of insurance products supporting green technology are being offered on the Bulgarian market, including products investing in green technology and renewable energy, as well as insurance products covering damages to solar panels and heat pumps.
• In 2022, one insurer introduced a mobile app focusing on healthy living that serves both customers and non-customers. Health-insured users can access a wide range of services, including booking medical appointments, online medical check-ups and search for nearby pharmacies.
  
• Customers can attach photos of their Casualty and Collision (CASCO) claim with just a few clicks through the app, and an AI tool assists in the process of quick and accurate claim assessment.
• Some insurers offer modular and flexible multi-risk products, tailored to consumers’ preferences, when possible through a fully digital process and accompanied by apps and digital platforms.

• Some insurers are integrating external databases in the underwriting process for motor insurance. Access to information from registers such as IFG (Insurance Guarantee Fund) and CEPiK (Central Vehicle and Driver Register) allows for a more accurate assessment of the vehicle's and driver's risk and history. Integration with partner databases enables a better understanding of the client and the potential risks.
• Some insurers make use of Artificial Intelligence (AI) and Machine Learning (ML) to better tailor their offer to customers' characteristics and individual risk profiles.
• For property insurance, Polish insurers are offering their customers the possibility to interact with them using various channels including online, through a mobile app, in a physical office and by phone for purchase and assistance.

• In 2024, a natcat dashboard has been launched on HAIC’s website with historical data on insured natcat losses. The dashboard includes data on severe natural catastrophes since 2015, helping consumers better understand the emerging natcat risks.
• In 2024, following systematic efforts of HAIC in cooperation with the Ministry of Digital Governance, a new Digital Public Service was launched, granting insurance companies electronic access - through the gov.gr platform - to the vehicle registration certificate and the driving licence data of the policyholder. With the policyholder’s consent, this service enables insurers to retrieve these details directly in order to issue motor insurance contracts simplifying and accelerating the insurance process, reducing paperwork and ensuring greater accuracy.
• In 2022, the Greek government in collaboration with market participants, launched the e-platform “my auto” which permits citizens to search for information about their vehicle. The information displayed for each vehicle includes the details of the vehicle registration, whether the vehicle is active or not, or reported stolen, its insurance details, etc.
• The majority of Greek insurers offer digital solutions to Life investment products policyholders, enabling them to track the daily performance of their investment, make additional contributions (top-ups), adjust the allocation of their investment funds, and conveniently access all policy documents digitally.

• Polish insurance undertakings have increased partnerships with technology companies. These collaborations mainly focus on identity verification and electronic signatures; claims handling; telematics, wearable technology, and the Internet of Things (IoT) for home and health insurance; and easier online payment.
• Moreover, Polish insurers are increasingly using AI technology to improve customer service, risk assessment and fraud detection and prevention.

• The Bulgarian insurance industry applies innovative approaches to claims management using technology to enhance efficiency, customer satisfaction and operational excellence. This includes streamlining online claims registration; remote inspections of motor and property damages; technologies to improve communication with workshops and parts suppliers, facilitating quicker repairs of cars; partnerships with medical facilities to enhance the health claims experience; a quick payment system that allows immediate compensation to customers; and improved digital communication and customer support.
• One insurer implemented a system for automatic processing of claims for motor insurance including the request and submission of documents and remote inspection. It reduces time for processing claims, improves the customer experience and reduce costs.

• Since 1 April 2015, the Direct Claims Handling System (Bezposrednia Likwidacja Szkod - BLS) has been in operation in Poland. The BLS programme allows a victim of a collision to claim compensation directly from their own insurer, bypassing the liable party’s insurance company. The system reduces the formalities required to obtain compensation and speeds up the receipt of appropriate compensation. More details here.
• Insurance companies are increasingly opting for simplified claims settlement, based on photographic and other documentation of the damaged vehicle sent by the claimant, as well as remote vehicle inspections.
• Several Polish insurance companies, representing approximately half of the market, have appointed a Customer Ombudsmen to help clients in difficult cases, which cannot be solved according to the standard complaint procedure or require additional legal or expert opinions.

• In Bulgaria, insurers embrace technological innovations in risk assessment, and provide cover for telemedicine and online psychological counselling.
• The ABZ launched an automotive Telematics Pilot Project to collect and analyse data on driver behaviour and vehicle usage.
• Insurers use external data resources to establish property standards and assess natural disaster risks. They also leverage Google Earth for geocoding to accurately evaluate geographical risks.
• Agricultural insurers use drones for damage assessment and claims handing, enhancing the precision and speed of inspections.
• Insurers also use thermal cameras to detect issues that are not visible to the naked eye and identify potential risks.
• Insurers use automation tools in operational risk management for reporting.
• One insurer provides risk mitigation recommendations to clients, telemedicine for consultative examinations, online psychological consultations, automotive telematics, drones for damage liquidation.
• One insurer uses a Predictive Analytics tool to analysee historical data, customer behavior and other factors in order to predict the risk of damage or fraud.

• CEPREVEN is a non-profit association, created in 1975, which aims to promote, in the field of prevention, the exchange of information and experiences with organisations, entities and individuals, as well as to contribute to the improvement, instruction and training of all actors involved in risk prevention and protection through the promotion of training activities, work commissions and specialised publications.
• CEPREVEN produces multiple technical prevention guides, mainly aimed at fire prevention in all areas (construction, waste treatment management entities, installation of photovoltaic panels, etc.). These guides serve as a reference for the adoption of prevention measures by all types of actors (insurers, individuals, companies, small or medium-sized companies, installers, technicians, etc.).

• The Polish Chamber of Insurance (PIU) has been conducting research on insurance crime for years. The findings from these studies are used to reduce fraudulent claims and prepare insurance companies to combat fraud. PIU annually publishes a report on insurance crime in Poland.
• Polish insurers have access to an insurance database created by the Polish Guarantee Fund (Ubezpieczeniowy Funudsz Gwarancyjny – UFG). Thanks to this system, insurers have access to cases of multiple insurances and anomalies in insurance processes. IT tools for 3D scanning and accident modelling are also used for the efficient reconstruction of the true course of a collision. Thanks to educational campaigns, more and more people can recognise fraud attempts through staged car accidents. The insurance industry also supports police officers, who, thanks to training organised by the PIU, gain up-to-date knowledge about fraud methods.

• In November 2023, the Czech insurance association and the local patient association agreed on a Code of Conduct (CoC) introducing a right to be forgotten for cancer survivors, with the support of their Ministry of Health (press release here). The CoC covers mortality risk, and applies to life insurance related to mortgage and consumer credits. The CoC required insurance companies to set time periods according to cancer diagnoses and based on the latest medical and actuarial evidence provided by the Institute of Health Information and Statistics of Czech Republic (further information here). For people diagnosed before 17 years, the CoC recommends the application of a reduced time period.

• In 2019, ACA and the Minister of Health adopted a Convention facilitating the access of cancer survivors, and under certain conditions, hepatitis C and HIV patients, to outstanding balance insurance on mortgages and professional loans. Under the Convention, insurers will disregard a cancer diagnosis 10 years after the end of the treatment, and 5 years for people diagnosed before 18 years old. The Convention will only apply for the acquisition of a primary residence or professional facilities, and within the limit of €1,000,000. The Convention also includes a reference grid which sets shorter time periods for specific cancer diagnoses.

• The ACA Innovation Award is aimed at promoting innovation in the insurance sectors, including solutions specifically designed to combat insurance fraud. For example, a 2024 finalist developed a document falsification detection software applicable to all documents, which provides result in less than 5 seconds based on multiple advanced machine learning algorithms.

• Some insurers have developed online claims-handling services, enabling online reporting and settlement of claims, and tracking the status of the claim settlement online.

• In 2024, several campaigns and information and awareness initiatives were launched for consumers, promoting the importance and the benefits of various types of insurance for individuals and companies: #sigurACASA, developed together with the TV channel DIGI24, #BusinessSOS, an ad-hoc communication campaign in the context of the floods in Moldova and Dobrogea, and another UNSAR Newsletter “Insurance World”.

• In 2025, HAIC launched a digital campaign (LinkedIn, Facebook, Instagram) providing safety guidelines on fire prevention for citizens, based on recommendations from the Ministry of Climate Crisis & Civil Protection and the Hellenic Fire Service Official (explore the campaign here).
• In 2025, as part of its commitment to road safety and accident prevention, HAIC donated 10 breathalysers to the Attica Traffic Police. The initiative aimed to support law enforcement efforts, strengthen roadside alcohol testing, and ultimately promote responsible driving behaviour.
• In 2024, HAIC launched a public awareness campaign to highlight the devastating consequences of drunk driving, under the message: “Don’t drink and drive.” Supported by the Hellenic Police, the campaign ran for two weeks, with messages displayed at high-traffic bus stops in Athens and Thessaloniki, as well as across digital channels. The campaign placed particular emphasis on raising awareness among young drivers, underscoring the risks associated with driving under the influence of alcohol.
• In the majority of health insurance policies, policyholders have access to medical consultations, second medical opinions, or preventive care and regular check-up programs as supplementary benefits.

• The Insurance Association Malta is strongly committed in the promotion of road safety and engages with competent authorities to better serve and protect road users. Among other initiatives, in 2025, representatives of the Insurance Association Malta visited the Malta Police Force’s newly established “Roads Policing Unit” to better understand how accident reports are compiled and deliver more timely and accurate responses to consumers’ claims.

• Within the UNSAR project CSR – the Coalition for Road Safety, the website was launched, along with the educational project “Children in Safety: in the vehicle and on the road”, a national digital education program developed in partnership with Ascendia, Save the Children and supported by the Ministry of Education.
• The draft law establishing Road Safety Week was introduced, the OOH campaign “The Country of Accidents per Minute” was developed – with an impact of over 19 million views, the National Road Safety Education Contest – Education for Life was organized by the Ministry of Education and the Ministry of Internal Affairs through the General Inspectorate of the Romanian Police, as well as the event The Little Cyclists’ Parade in Bucharest and Cluj. More details on CSR activities can be found here: CSR – The Journey Towards Safe Roads in Romania – 2024.

• SZZ is involved in prevention campaign for road safety called Child Safety in order to promote safe and responsible road behaviour, keeping road safety for children and protecting young lifes.

• One insurer is making use of a customer feedback collection system to analyse complaints and continuously improve services.
• One insurer regularly collects feedback from customers to identify areas in need of improvement and optimisation. It also adheres to the principles of a Customer Charter, published on the company's corporate website.

• Finance Finland has published on their website guidelines for good insurance practice and general principles of insurance operations.
• FINE (the financial sector organisation comprising the Finnish Financial Ombudsman Bureau and the three Complaints Boards for insurance) has published on their website guidelines for good insurance practice.

• The association engages with teachers from state schools to raise awareness on the multiple career opportunities offered by the insurance industry. As part of this exchange, the association shared with teachers insights and guidance on the available training options. Teachers also had the opportunity to visit various insurance companies, and meet with the management to explore why a career in insurance could be an interesting choice for their students.

• In 1999, members of the SZZ adopted the Insurance Code. The insurance code lays down good practice standards for the insurance industry. Each member of the SZZ agrees with the Insurance Code and the act governing the procedures for the out-of-court settlement of disputes.
• The Insurance Ombudsman functions from 2003. The insurance Ombudsman decides in the disputes regarding the infringement of the Insurance Code and good practice in insurance. From 2004, the Mediation Centre is part of the SZZ.